Artificial Intelligence (AI) is reshaping the marketing landscape, helping businesses streamline processes, personalize customer experiences, and optimize ad campaigns. We spoke to business leaders across various industries to see how AI is changing their marketing strategies in 2025.
1. Chris Rush – staffoutsourcing.com
How AI is changing their marketing: Chris Rush and his team at staffoutsourcing.com are leveraging AI-driven chatbots and automation tools to improve customer interactions and support. By using predictive analytics, they can anticipate client needs and enhance their BPO services with targeted marketing campaigns.
2. Sebastian Cowie – Dad Blog
How AI is changing their marketing: Sebastian Cowie is utilizing AI-powered content generation and SEO tools to refine his blog’s reach. With AI-driven keyword research and automation, Dad Blog can produce highly relevant parenting content, improving organic traffic and engagement.
3. Daniel Kvist – greenbalance.se
How AI is changing their marketing: Daniel Kvist has integrated AI-based recommendation engines on greenbalance.se to provide personalized product suggestions. This enhances the shopping experience and increases conversions by aligning with customers’ preferences and behaviors.
4. Moises Garza – gameluster.com
How AI is changing their marketing: At gameluster.com, Moises Garza is using AI to generate real-time gaming news updates and optimize content strategies. AI-driven sentiment analysis helps in understanding gamers’ preferences, tailoring articles and reviews accordingly.
5. Joe Webster – Three Movers
How AI is changing their marketing: Joe Webster’s company, Three Movers, employs AI-powered analytics to optimize ad spend and improve conversion rates. AI chatbots also assist in providing instant quotes to potential customers, making the moving process seamless.
6. Conor O’Brien – Vape Kits
How AI is changing their marketing: Conor O’Brien utilizes AI-driven customer segmentation at Vape Kits to personalize email campaigns and product recommendations. AI analytics also help track user behavior and predict future trends in the vaping industry.
7. Ricky So – Bitesizedigital
How AI is changing their marketing: Ricky So is implementing AI-enhanced PPC management at Bitesizedigital to optimize ad performance. AI-generated heatmaps and customer journey analysis help refine UX/UI strategies for clients.
8. Chris Labbate – Sollum Technologies
How AI is changing their marketing: Chris Labbate’s company, Sollum Technologies, is leveraging AI to enhance digital ad targeting and lead nurturing. AI-powered automation tools help streamline email campaigns, ensuring that their message reaches the right audience at the right time.
9. Cillian Reynolds – Meath Website Design
How AI is changing their marketing: Cillian Reynolds is using AI-powered website builders and automated design tools to streamline the web development process at Affordable Website Design. AI-driven SEO and analytics tools help improve website visibility and user engagement, ensuring better performance for clients.
10. Adrian Cowie – AZBigMedia
How AI is changing their marketing: Adrian Cowie is utilizing AI-driven financial analysis tools to create personalized cost-saving strategies for consumers. By leveraging AI-based trend forecasting and automation, his content provides actionable insights that help people manage their finances more effectively.
