Generative AI has made marketing easier than ever before. As a marketer, you don’t have to spend hours creating content, designing images, turning videos into text, etc. All these tasks can be done using Generative AI in no time.
Generative AI empowers a common person to generate text, voice, and videos within a few clicks. It is trained on massive data and can use that knowledge and skills to create the content you desire. Be it blog post writing, social media marketing, or anything else, Generative AI could be your go-to choice.
Let’s explore some use cases of Generative AI to understand how it is making marketing easier.
1) Image Creation
If you want to create an image the traditional way, you have to brainstorm some ideas, and then convey them to an expert if you don’t know image illustration. Then, the expert spends hours turning your imagination into reality.
It’s undoubtedly a time-consuming process, and you also have to spend some money or some hours of labor. With Generative AI, you can do the same task without any cost. All you need to do is enter a prompt and then the AI engine will generate the image for you.
However, the results depend on the quality of the prompt as well as the AI tool you are using. The more detailed the prompt is, the better the result will be.
Here’s how we created an image of a rose garden using Underwriter AI.
Generative AI can be used for recreation and image editing. You can provide any image you like, and it will generate a similar image for you. Similarly, it can remove the background of an image, upscale it, replace the background, and even remove text.
Thus, from now on, an AI tool could be your image illustrator and editor.
2) Blog Post
If you want to write a blog post, you need to have the writing skills and enough knowledge about the topic. On top of that, it requires a hefty amount of time. And if you can’t do it on your own, you need to spend on hiring a professional content writer. AI can save you from all these hassles.
Creating a blog post has never been easier before. Be it thinking about the headline, topic, outline, or content, generative AI can do all.
With generative AI tools, you can generate a lengthy blog post with only one click. You can explain the topic, things you want to discuss, specific details, etc.
Underwriter AI’s AI Content Generator takes blog creation to the next level. It has separate chatbots with different expertise. For instance, if you want to write about finance, there is a Finance Expert chatbot. If you want to write about Fitness, there is a Fitness Trainer chatbot.
Let’s create a blog post on Keto Diet with the help of a Nutritionist chatbot.
Within a minute, it generated a blog post containing more than 1,000 words. It has every piece of information needed, and most importantly, it is possible to ask the chatbot to change anything or personalize the content according to your needs.
The tool can generate content according to the brand voice and consider the company’s policies. It makes content creation for brands a lot faster and easier.
3) Research for Content
For any marketing campaign, research is critical. You need to learn about the market, products, audience, etc. You may need to go through the competitors’ content and products.
Generative AI could be extremely helpful in this case. You can provide documents, such as PDFs, and it will make the research easier. This specific feature is called AI File Chat, and you’ll find it in some premium generative AI tools only.
It analyzes the file content and provides you with the information you need. That said, you can grasp the information on the length file in no time. You can create a summary or ask specific questions.
We used a PDF file on Underwriter’s AI chatbot to create a summary.
Thus, going through lengthy documents becomes a lot easier. It saves time and provides the exact information you need.
4) Social Media Marketing
Thinking of suitable posts, captions, and descriptions takes time. But with Generative AI, you can automate this task.
Connect your social media accounts to the AI tool, and then ask it to write posts you want. It will help you write your social media posts and also schedule them so that you never miss an important event or opportunity.
5) Video to Blog Post
Underwriter AI allows you to convert YouTube videos into blog posts. All you need to do is provide a video URL.
You can generate a blog post, pros & cons, TLDR, listings, etc. You can also customize the content for your needs by selecting the word count, creativity level, tone of voice, language, brand’s voice/guidelines, etc.
With one click of a button, the blog post or content will be ready.
Final Words
Generative AI is like a marketing assistant that never gets tired. You can use it to make your marketing campaigns more powerful and take over your competitors. What we have discussed are a few use cases of Generative AI, and there are a lot more. If you want to make your marketing also powerful, sign up for Underwriter AI for free and enjoy creating content.
