A Visionary Founder: From Startup Dream to Global Success
Zeeshan Pervez is a visionary entrepreneur who has transformed a small startup into a global mobile gaming powerhouse. As the Co-Founder of Finz Games, his titles have amassed over 1.2 billion downloads worldwide, earning recognition from Google, the President of Pakistan, and leading tech companies like TikTok and AppLovin. With an international footprint spanning Pakistan, the UAE, and the U.S., Zeeshan has pioneered gaming strategies that integrate AI, AR, and social media trends to create immersive, high-performing games.
The Early Days: From Sialkot to Global Recognition
Born and raised in Sialkot, Pakistan, Zeeshan pursued a degree in Computer Science and quickly discovered his passion for gaming and software development. His entrepreneurial instincts surfaced early, leading him to co-find his own gaming studio in 2014 alongside his university friend, Abdus Samad. Their first breakthrough came with the release of ‘Soccer Champions 2014,’ a mobile football game launched during the FIFA World Cup. The game skyrocketed to the top of the Google Play charts in multiple countries, amassing over 10 million downloads in its first six months.
Instead of relying solely on game development, Zeeshan began refining his expertise in user acquisition, monetization strategies, and data-driven player engagement. Understanding that great games required more than just solid mechanics, he focused on analytics-driven insights to optimize user retention and revenue generation. This strategic approach positioned him as a thought leader in the mobile gaming space.
Building a Global Brand: Expanding Beyond Borders
From a humble hostel room to a 22,000-square-meter office, Zeeshan has scaled Finz Games into a multimillion-dollar enterprise. In 2023, Google honored the company at its prestigious Shenzhen App Summit, recognizing Finz Games as one of Pakistan’s top five gaming studios.
Recognizing the limitations of the local gaming industry in Pakistan, Zeeshan sought international collaborations to scale his business. His ability to navigate the complexities of the gaming ecosystem led to strategic partnerships with Google Play Games Singapore, TikTok, AppLovin, and ironSource. These collaborations refined his distribution tactics, enhanced monetization models, and deepened his understanding of global gaming markets.
Zeeshan’s industry insights and hands-on experience also earned him invitations to speak at prestigious gaming and tech summits, including the Google App Summit, Google Games Growth Lab, and Google Think Apps. His presentations on AI integration, market trends, and monetization frameworks provided invaluable guidance to emerging studios looking to scale in a competitive market.
Overcoming Challenges and Pioneering Innovation
Zeeshan’s journey is one of perseverance and innovation. He and his co-founder, Abdus Samad, left stable jobs in a toxic work environment to build something of their own. Without external investment, they bootstrapped their startup, navigating financial hurdles and cross-border payment challenges. Recognizing Pakistan’s limitations in international business transactions, he strategically expanded to the UAE, allowing smoother financial operations. Today, his latest venture—Finz Games LLC in Texas—aims to take his innovation to the next level by tapping into the U.S. gaming market and its wealth of technical talent.
In 2021, he expanded Finz Games to the United Arab Emirates, positioning the company closer to international gaming hubs. In 2024, he took another significant leap by launching Finz Games LLC in Texas, USA, a strategic move that placed his company at the heart of the rapidly growing U.S. mobile gaming market. With access to a larger talent pool, investor networks, and emerging AI technologies, this expansion has allowed Finz Games to collaborate with major U.S.-based gaming platforms and unlock new revenue streams.
Driving Innovation in AI and Mobile Gaming
By integrating AI-driven player engagement strategies, Zeeshan has redefined mobile gaming experiences. His machine-learning algorithms dynamically adjust in-game difficulty, personalize player experiences, and boost engagement by 40%, a key factor behind Finz Games’ commercial success. Looking ahead, his team is experimenting with Augmented Reality (AR) to bring real-world interactivity into mobile sports games, offering players an immersive and dynamic experience never seen before in hybrid casual gaming.
His team’s expertise in AI and data analytics has positioned Finz Games as a company that doesn’t just follow industry trends but sets them. Whether through AI-enhanced gameplay mechanics or machine-learning-powered monetization, Zeeshan’s approach continues to redefine what’s possible in mobile gaming.
Giving Back: Supporting the Growth of Pakistan’s Gaming Industry
Beyond business success, Zeeshan is committed to mentoring the next generation of game developers. Over the years, he has trained and upskilled 90% of his 130-person team, transforming them from junior engineers into seasoned professionals. His mentorship extends beyond Finz Games—he is an active member of Founders Network, CEO Club Pakistan, and Leaders Excellence at Harvard Square, where he shares insights with fellow entrepreneurs on how to scale in a competitive digital world.
A Lasting Legacy in the Gaming World
With Finz Games LLC poised for rapid expansion in the United States, Zeeshan’s vision extends far beyond mobile gaming. He aims to scale the company into a $100M+ business, bringing 50+ high-quality tech jobs to the U.S. in the next five years. His long-term goal? To pioneer blockchain-powered play-to-earn models, ensuring players worldwide can not only enjoy immersive games but also benefit financially from their engagement. As the gaming industry evolves, Zeeshan Pervez continues to push boundaries, proving that innovation and strategic leadership are the true engines of success.
