Buying a car can be an intimidating experience, especially for immigrants new to the U.S. marketplace. Complicated financing, paperwork, and high-pressure sales make them uncertain about whom to trust.
Roman Nakonechnyi saw firsthand at Toyota and Mercedes-Benz dealerships, dealing with immigrants and first-time car buyers tangled in complex financing and even a dealership in whom to trust them. As an immigrant himself, many of them could relate, and that motivated him to start ROMCAR, a dealership with a model for transparency, ease, and service with a smile.
Shaking Up a High-Velocity Dealership Model
Many larger dealerships have a high-sales model, with overreliance on profit and lack of personalized service. ROMCAR thwarts that model. Instead of high-pressure sales, ROMCAR works at getting buyers in a car and financing arrangement best for them.
Roman Nakonechnyi saw firsthand at Toyota and Mercedes-Benz dealerships, dealing with immigrants and first-time car buyers tangled in complex financing and even a dealership in whom to trust them. As an immigrant himself, many of them could relate, and that motivated him to start ROMCAR, a dealership with a model for transparency, ease, and service with a smile.
The biggest hurdle Roman overcame was credit, or lack thereof. Many immigrants and first-time buyers have a poor shot at getting an auto loan through traditional lenders. To counter, ROMCAR utilizes in-house financing, providing buyers who’d have been shut out at a bank, an opportunity.
Additionally, ROMCAR provides:
- A selection of cars for a range of budgets.
- Locating of new and elusive cars, for specific requests.
- An open, no hidden fees buying model, free of high-pressure sales.
Word of Mouth and Online Influence
Where many dealerships have a high level of traditional ad presence, ROMCAR’s success grew through word of mouth and social buzz through social media. Satisfied buyers have powered its success, sending friends and family who enjoy a no pain, no strings attached buying environment.
Roman Nakonechnyi saw firsthand at Toyota and Mercedes-Benz dealerships, dealing with immigrants and first-time car buyers tangled in complex financing and even a dealership in whom to trust them. As an immigrant himself, many of them could relate, and that motivated him to start ROMCAR, a dealership with a model for transparency, ease, and service with a smile.
Beyond word of mouth, ROMCAR entered its technological age. His 11,000 subscriber strong channel on YouTube offers car-purchasing tips, financing tips, and car updates. Having an online presence helps ROMCAR build relations with a potential buyer even before visiting its lot, and makes them educated and secure in buying a car.
The Roadmap for Expansion
And with demand growing ever larger, ROMCAR is planning a move to a larger property and expansion of its portfolio to 150 cars. With such expansion, the dealership will have even more room to serve its visitors with its personalized service. But apart from statistics, expansion is about an ongoing reimagining of car buying in a way that simplifies, clarifies, and opens it for everyone, and most importantly for groups of buyers who have long been underserved in the marketplace.
For additional information about ROMCAR make sure to follow the links below:
