Zoho CRM was officially launched by the company in 2005. Since then, it has been an integral part of businesses trying to navigate all their business operation processes under a single platform.
The ever-changing digital landscape requires a business to adopt the latest technology to stay in the industry for a long period. Using the old ways will hamper the growth of your business or may even become the reason for your business to go out of the market.
The constant need of businesses in the USA seeking innovative ways to streamline their operations has led these businesses to adopt modern technologies that are associated with the Zoho Suite of Applications.
An effective customer relationship management system was incorporated by many businesses across the USA that transformed the way businesses worked. This CRM system was none other than the Zoho CRM.
In this article, we will understand how these businesses in the USA are on their way to reinvention by incorporating Zoho CRM into their day-to-day business processes.
Zoho CRM: Your Business’s Best Process Handling Platform
Zoho CRM stands for Zoho Customer Relationship Management and is an application that streamlines and manages business processes like marketing, sales data, customer support, contacts, and other such business processes under a single platform.
It is one of the most widely used CRMs in the world with over 50 million users that are spread across more than 180 countries.
Zoho CRM can be integrated with the different applications of the Zoho Suite as well as other third-party applications that allow any business to streamline its operations and workflows.
Different applications can be integrated for different departments of any business which in turn, increases productivity and convenience.
This CRM system offers flexible and scalable solutions that are efficient to accommodate a business’s growing needs whether it is a small-scale enterprise or a large-scale enterprise. It also allows businesses to get tailored solutions that are fit for businesses needs and requirements.
If you want to implement Zoho CRM for your business successfully, you can use CRM consulting services, or Zoho consultants for successful implementation.
Best Zoho CRM features
Apart from the multiple features that Zoho CRM has to offer to its customers, there is another special feature that takes it to a whole new level.
Zoho CRM uses AI (Artificial Intelligence) to provide valuable insights on things that are imperative for any business:
- Customer’s behavior: How has the customer scrolled through your website, where did he spend the most time on your website, and which part of the website he has interacted with?
- Customer trends: Customer trends imply the things that are currently trending in the market that have gathered the attention of customers.
- Customer’s preferences: Customer preferences refer to the point which is more likely to be preferred by your customers. If a person is interested in your product and is not interested in your services, it is his preference.
These three insights tend to change your business’s direction to success but require expertise like Zoho consultants or any CRM consulting services.
These three things are the most integral aspects for any business as these are the aspects that will allow a business to cater to the needs of their customers, and form relevant content so that a business can quickly capture leads and convert them into conversions through effective lead nurturing.
Understanding all these prospects of the customer will allow a business to understand the needs of the customer and provide products or services that match their needs.
Zoho CRM has rich capabilities and helps in business process optimization for an effective business workflow. By using automation (lead automation), integration, and customization, Zoho helps businesses in the USA with an effective lead nurturing strategy, which is an important aspect of sales funnel management.
By having a streamlined business workflow and processes, and through features like lead automation, CRM integration, and lead nurturing, Zoho CRM features maximize the potential of any business.
By using these Zoho CRM features, businesses can generate more profit and revenue through enhanced productivity.
Businesses Revolutionized by Zoho CRM in the USA
Zoho CRM has been an innovation that has helped countless businesses across the USA increase their revenue dramatically. Some of the businesses that were innovated by implementing Zoho CRM in their businesses are:
1. CIMCO Refrigeration
CIMCO Refrigeration boasts of being one of the largest suppliers of thermal solutions across the recreational, industrial, and commercial sectors. The company was founded in 1913 and has been serving till now.
Challenge
To manage their sales activities, this company used a CRM called ACT! but as the company grew, the tool came out as ineffective due to scalability issues.
The Director of Sales of CIMCO David Fauser researched for an effective CRM for years before someone recommended Zoho CRM.
The cost that was sanctioned for this upgrade was $1,000,000 but after carefully examining his choices, he went for Zoho CRM which was implemented for his business for just $30,000.
Solution
The main challenge that CIMCO faced was there were more than 150 sales executives and 25 sales managers who had their way of completing tasks and no communication medium to stay informed.
Centralized Data.
Using a sales pipeline Zoho CRM defined their sales processes.
The sales team could work more effectively due to Zoho CRM’s automation and integration feature making each process simple and saving their valuable time so that they could work more effectively.
Another change that impacted the business majorly was the advanced analytics that was provided by Zoho CRM which offered valuable insights for the business to make well-informed decisions.
A double-digit growth percentage was seen in sales of CIMSCO after implementing this CRM system was incorporated within the business.
The sales pipeline activities also showed an increase of 25-30% and the application proved to help the business retain employees despite the COVID pandemic.
2. Minor Hotels
Minor Hotels is a chain of hotels that spans over 55 countries and has 530 hotels and resorts under the brand.
Challenge
Minor Hotel’s main sales office was using spreadsheets to manage all the data from the sales department. However, as the business grew, it eventually became harder to manage the data so they wanted to look for a CRM tool.
Solution
Minor Hotels implemented the Zoho CRM to manage its B2B sales process.
The overall sales process was streamlined with this CRM platform and was used to store all the deals, leads, and partners. When a lead was added to the CRM, follow-ups were automated which led to the manpower utilizing their time for other important activities.
CRM was used by the management team to track the sales team’s activities. It was also used as a data management system to share data within the entire ecosystem.
CRM mobile application also helped the team to manage the workflow without having to log in to their computers.
3. Lubrication Engineers
Lubrication Engineers are the pioneers in industrial lubricants and have been operating since 1951.
Challenges
The sales teamwork was managing their processes on sticky notes, spreadsheets, and emails for several years. When they wanted to evaluate team performances, they had to spend hours.
Due to inefficiency in managing data, they faced problems with data loss, reporting, and transparency. This was the time they knew they had to implement CRM.
Solution
Along with Zoho CRM, the business brought other Zoho products as well to streamline processes and organize them.
In terms of efficiency and productivity, the company saw a boost and the data management was top-notch.
Day-to-day tasks became easier for them and overall productivity saw a surge.
Key Note
All these companies successfully steered their course towards success by leveraging the expertise of Zoho consultants or CRM consulting services providers. This helped them extract the maximum potential of Zoho CRM. You can also hire Zoho consultants or contact consulting services providers like Evoluz Global Solutions to implement Zoho CRM successfully.
Zoholics Austin 2024
The latest Zoho convention was held at the Austin Convention Center last week on the 5th and 6th of June 2024, where Zoho partners from all over the country came together for 2 days to share valuable insights and had a wonderful Zoho workshop session.
Our CEO Mr. Sridhar Vembu was the keynote speaker in this workshop session where many Zoho applications were launched tending to revolutionize businesses.
There were multiple sessions on how to streamline your billing operations with Zoho, with customer panels about How Zoho One can run your business which was one of the 200+ sessions that were held in Zoholics Austin. It was a vibrant 48 hours filled with partners, clients, and Zoho users all sharing their insights, learning new technologies, and having fun meeting like-minded people at the later Zoholics Austin.
The constant technology change has made way for efficient CRM systems that streamline business processes and workflows. Zoho CRM has constantly been delivering results in terms of business processes and has been an integral tool for managing huge bundles of data under a single platform. Businesses in the USA have seen an increase in efficiency and productivity after implementing this CRM system for their businesses. If you want to incorporate Zoho CRM or any other application of Zoho in your business, Evoluz Global Solutions is the best company that will help you streamline all your business processes and workflows effectively.
Read More From Techbullion And Businesnewswire.com
