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9 sales tools and techniques to boost your ROI


As sales professionals, the tools we use and techniques we employ have an enormous impact on our success or failure—and therefore on the success or failure of our companies, departments, or organizations.

 Sales techniques can be classified into 2 broad categories: 

1) tactics, which are designed to help you make more sales, and 

2) tools, which are designed to help you close more sales faster and more easily. In this article, I’ll cover the best sales tools and techniques and provide specific resources where you can learn how to use them.

Use them in conjunction with these sales techniques to boost your ROI..

1) Customer relationship management tool 

A customer relationship management tool is one of the most important investments a company can make. This system allows you to store contact information, track leads, schedule follow-ups, create reports, segment lists based on criteria such as interests or spending habits, and much more.  The CRM also provides access to data that was previously unavailable; it’s not just about the past but also about the future. There are various tools available such as Hubspot, copper, ZOHO, etc

2) tools for better ROI

You need to manage your sales lead effectively for better ROI. This product predicts the best time to engage potential customers and allows the customer to stay more involved with their business than in the past. With this, you will know more about potential customer activity and empower your sales staff to better handle a prospective customer’s enquiry.

3) Marketo Sales Connect tools 

You need to optimize your marketing plan to improve your sales. Marketo Sales Connect’s Marketing Optimization Suite helps marketers better plan their marketing initiatives with predictive analytics for lead generation. Marketo Sales Connect’s CRM supports sales reps with integrated data from both prospects and existing customers in one place so reps can track opportunities more efficiently.

4) Calendly 

You need to make scheduling for meetings, interviews, and others more streamlined for better sales. By letting you set the availability for when people can schedule appointments with you, calendly takes away the guesswork. You can also send them a link so they can book an appointment with you through calendly, which saves time on back-and-forth emails. There is even a calendar view where you can see all of your scheduled meetings at once, making it easy to stay organized.

5) Zoom

Zoom is a fantastic sales tool for its ability to increase sales. It provides the opportunity for better customer interactions, which can lead to more sales. Zoom helps you avoid the hassles of travelling by letting you instantly meet with clients face-to-face from anywhere in the world. That way, you have more time for what matters most: serving customers and building relationships.

6) ClinchPad

You need to automate your complete marketing stuff for better ROI. ClinchPad is a tool that helps salespeople build better relationships with their customers. Having all of the needed data in one place helps you keep track of the sales process, saving you time and helping you save money.

All the information you need is right in front of you, including prospects at the beginning of the cycle.

7) Visme

Make more personalized sales pitches for your customers. Visme is a graphics design tool for  business owners that helps them make smarter, more personalized sales pitches for their products or services. It’s easy to use and it’ll help you boost your ROI by giving you the ready-made templates you need to do better selling. One of the best ways to grow your revenue is by building relationships with people in a position to buy from you.

8) SalesLoft

Quality better leads and appointments for better ROI. SalesLoft helps you achieve better sales by providing sales tools and techniques that will improve your results. With the SalesLoft suite of products, you can leverage intelligence about prospects to target them with the right message at the right time. See how it works for yourself!

9) LinkedIn Sales Solutions

Improve your sales by nurturing better leads. LinkedIn Sales Solutions is a new tool that helps sales professionals build their pipeline by identifying prospects, finding leads, and connecting with decision-makers. The LinkedIn Sales Solutions tool is easy-to-use for both sales professionals who are just starting out as well as for those who are more experienced. It also helps sales professionals better manage the time they invest in prospecting. 


In conclusion, The right strategy could help you grab more market share and revenue growth in no time at all.

Building customer relationships is one of the most important steps in ensuring success in business, especially when it comes to sales.

Even if you have the best product or service on the market, without customers there’s no point in having a business at all. These 9 sales tools and techniques should help you generate more revenue. 


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