Information Technology

9 Key Elements of a Successful Website

A website plays a vital role in the success of any business. But how do you stand out in the fierce competition on online marketplace? It depends on how impressive your website is. And, for this, you need to make sure that your website has all key elements in order to drive business.

Nothing is more crucial to your digital marketing strategies than a business website. Experts call it the digital spokesperson that broadcasts the brand and its product range to the world. But designing a good website is a bit of art. So, here we are! 

We will outline the nine key elements to help you ace this art and boost your conversions significantly.

Purpose

Why are you creating a website? Do you want to boost your sales? Or do you want to generate leads or establish your credentials? In other words, communicate your purpose of existence. Make it clear upfront. The home page is the perfect section to reveal these things. 

But how will you determine your purpose? Well, it largely depends on the kind of business you are into. For instance, a real estate business will look forward to generating more leads in the coming times. Similarly, an art gallery should seek to establish credentials to come out as a reliable brand. 

Navigation

Over 57% of the customers say that they would not like to recommend a poorly designed website. It takes us to the relevance of having seamless website navigation. Planning your website navigation is similar to laying the foundation for a home. Experts recommend keeping the navigation simple and precise. 

Limiting the menu items and organizing the information into sub-pages can help finetune the navigation. You can also use breadcrumbs to help visitors identify where they are on the website. Lastly, keep the navigation consistent and to the point. Haphazard data placement can annoy your visitors.  

Content 

Content is the soul of a business website. The quality of content presented before the audience will reflect your business ethics and vision. So, make sure you add high-quality content to your website. Focus on adding value to the lives of your consumers. Adding videos and images will add aesthetic appeal to your content. 

Moreover, 79% of visitors like to scan web pages. So, ensure your content is scannable. Use crisp bullet points and clear headings to make your content easy to skim. Besides this, short and simple sentences will enhance the readability of the content, improving its online ranking. Last but not least, add share buttons to help readers share your content.

Branding

Website branding is the first interaction of a potential customer with your company. For instance, a buyer is searching for a product online. He browses through the search engine results list and clicks on your website. He will be directed to the homepage. That’s where your business brand will first reflect. It is the make-or-break factor for your branding. 

So, a good website is one that is in line with its business branding. And it is what you have to take care of while designing your website. Here are some tips to attain your website branding goals:

  • Define the brand and an eye-catching logo
  • Craft your business brand voice
  • Use the right and the most advanced visuals like templates, themes, fonts, etc. 
  • Optimize the website

Clear Call to Action

What do you want the buyers to do on your website? Place orders for your products and services, right? So, it is essential to add ‘buy now’ buttons at appropriate places. Apart from this, you can add the ‘request a quote or leave your number here’ section as a clear call to action. Here are some tips for beginners to get the right CTA on their websites:

  • Use an impressive command verb in your CTA
  • Give a strong reason for your visitors to place an order. 
  • Use the right words to provoke emotion 
  • Be more creative and use it in your CTA

Web Forms

Buyers are the soul of a business. And brands should take every stone to understand their needs and expectations. This aspect takes us to the relevance of using MightyForms in modern websites. It is an innovative way to collect data, start a conversation, sell products, evaluate products, and collect feedback. 

This simple online document can do wonders for the rating of your website. Beginners can consider consulting experts to create form templates for their websites. It is a great way to establish your expertise and credibility in the market. 

Mobile-Compatible Version

Over 62.06% of the online traffic comes from people who navigate websites from their smartphones. So, to get your website noticed, consider making it mobile-friendly. It will help you place your foot firmly in the cut-throat competition. Here are some other advantages of having a mobile-compatible website design:

  • Streamlines navigating experience across devices
  • Enhances mobile conversation rate
  • Better user experience
  • Higher uploading speed
  • Easy to navigate
  • Convenience shopping
  • Flexible and cost-effective approach

Good Design

Your website is one of the essential aspects behind your brand’s presence. It is the ultimate place businesses can nurture their bottom-of-the-funnel leads and boost conversions. Having an advanced and impressive website design can help you attain this goal in a shorter time. Any lapses here can cause your buyers to bounce off your website.  

A professionally-designed website will help create a good first impression on your buyers and prospects. So, make it count! A trendy color palette, clean design, good use of white space, and brilliant font choice are all you need for a good website design. You can also hire professionals to get the best looks for your website. 

Good Turnaround Time

How quickly or proactively you resolve customer queries and concerns plays a vital role in your website’s success. A good turnaround time can immensely help budding brands generate robust brand loyalty in buyers. You should have a strong backend team to process all the consumer queries posted on the web forms. It will help you enhance the effectiveness of your website and strengthen consumer relationships. 

Summing Up

So these are the top key elements of a successful website. You see, the list of such key features is endless. However, brands should pick the ones that will help them become a more reliable and trustworthy name in the market. Your ultimate aim should be to add value to the lives of your target audience. The right strategies used at the right time can help yield positive results in the long run. 

Angela Scott-Briggs

Editor, TechBullion.com | Interested in Innovations in Business, Finance, and Technology .

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Angela Scott-Briggs

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