Sales are the bread and butter of any eCommerce business. If you’re not selling, you’re not making money—plain and simple. That’s why it’s so important to have a sales strategy that actually works. And if you’re using Magento as your eCommerce platform, you’re in luck.
Magento is packed with features and extensions that can help boost sales. From upselling and cross-selling to customer segmentation and abandoned cart recovery, there’s a lot you can do to increase your bottom line.
Not sure where to start? Check out these eight Magento sales-boosting tips that are guaranteed to drive results:
1) Use upselling and cross-selling techniques
Upselling and cross-selling are two of the most effective ways to boost sales. And Magento makes it easy to do both.
Upselling is when you encourage customers to buy a more expensive version of the product they’re interested in. For example, if someone’s looking at a basic smartphone on your site, you might upsell them to a higher-end model with more features. Cross-selling, on the other hand, is when you suggest complementary products that go well with what the customer is already buying. So, if someone’s buying a dress, you might suggest they also buy a pair of earrings or shoes to complete the look.
To ensure that you can use the Magento features effectively, you need to be ready for upgrades and migrations. While there are updates and upgrades you can perform yourself, it is best to request a Magento migration service from an expert. Your upgrade or migration transition will be smooth, and you will not encounter problems with its features. You can use Magento’s advanced product relations feature to easily set up upsells and cross-sells. Just go to the “Related Products,” “Up-Sells,” and “Cross-Sells” sections on the product editing page and start adding products.
2) Create targeted customer segments
Customer segmentation is another great way to boost sales. By segmenting your customer base, you can create targeted promotions and offers that are more likely to convert. Magento makes it easy to segment customers with its built-in rules engine. You can create segments based on criteria like location, purchase history, customer groups, and more.
Once you’ve created a segment, you can target it with specific promotions and coupons. For example, you could offer free shipping to first-time buyers or discounts to customers who haven’t purchased in a while.
3) Use abandoned cart recovery
Abandoned carts are a huge problem for eCommerce businesses. In fact, the average abandonment rate is around 69%. But Magento can help you recover some of those lost sales with its built-in abandoned cart recovery feature. This feature automatically sends follow-up emails to customers who abandon their shopping carts, reminding them to complete their purchases.
You can customize the timing and content of these emails to maximize your chances of conversion. And, you can even offer incentives like discount codes to encourage customers to finish their purchases.
4) Implement one-click upsells
One-click upsells are a great way to increase Average Order Value (AOV). With this technique, you offer customers the option to add complementary products to their order with just one click.
For example, let’s say someone’s buying a book on your site. You could offer them the option to add a bookmark or gift wrap to their order with just one click.
One-click upsells are extremely effective—in fact, they can increase AOV by as much as 30%. And Magento makes it easy to set up with its one-step checkout extension.
5) Offer free shipping
Free shipping is one of the most effective sales promotions you can offer. In fact, studies show that free shipping is the number one factor that influences online shoppers.
When you offer free shipping, you make it more likely that customers will complete their purchases. And, you can even offset the cost of shipping by increasing your product prices or adding a shipping surcharge.
Magento makes it easy to offer free shipping with its built-in promotions rules engine. Just create a rule that offers free shipping on orders over a certain amount, and you’re good to go.
6) Use urgency and scarcity tactics
Urgency and scarcity are two powerful sales techniques that can encourage customers to buy now instead of later.
Urgency is when you create a sense of urgency by offering a limited-time promotion or limited-quantity product. For example, you could offer a 10% discount that expires in 24 hours.
Scarcity is when you create a sense of scarcity by restricting the availability of a product. For example, you could offer a limited-edition product that’s only available for a certain period of time.
Both of these techniques tap into our natural fear of missing out (FOMO). And, when used correctly, they can be extremely effective at boosting sales.
7) Offer customer loyalty programs
Customer loyalty programs are another great way to boost sales. With these programs, customers can earn points for every purchase they make. Then, they can redeem those points for discounts on future purchases.
Loyalty programs are a great way to encourage customers to keep coming back. They’re also a great way to increase AOV, since customers are more likely to add items to their cart to reach the minimum purchase amount for a discount.
Magento makes it easy to set up a customer loyalty program with its built-in rewards points extension. Just install the extension, and you’ll be up and running in no time.
8) Use social proof
Social proof is when you use the power of social media to increase sales. This can take many forms, but some of the most effective include user reviews, testimonials, and social media posts.
User reviews and testimonials are a great way to build trust and credibility with potential customers. And when you pair them with social media posts, you can reach a wider audience and drive even more sales.
Magento makes it easy to display user reviews, testimonials, and social media posts on your site. Just install the Facebook Like Box extension, and you’ll be up and running in no time.
These are just a few of the many Magento sales-boosting tips that truly work. So if you’re looking for ways to increase sales in your Magento store, be sure to give them a try.