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8 Best SEO Tools for Beginners in 2023

SEO Tools

Anyone interested in the SEO industry has to master a lot even to grasp the concepts. Mastering the art of optimizing a website for better search engine rankings is an exciting endeavor. There are many ranking factors to consider, both on-page and off-page elements, to optimize if you want the website to rise in SEO ranks. To do all these things, you need to know which tools can give you insights, data, analysis, ideas, keywords, and insight into your competitors. 

Why should an SEO beginner learn how to use SEO tools?

To improve website performance

A beginner can identify technical issues more easily with the help of SEO tools. These tools will identify issues that may be affecting the website’s performance. Issues like broken links, missing meta tags, and slow loading times can be easily detected. 

Competitor analysis

No matter the seniority level, any SEO expert can analyze their competitor websites and gain valuable SEO insights and a glimpse into their SEO strategies. You can discover new keywords to target, learn how to structure the content better, and identify link-building opportunities with the help of SEO tools. 

Keyword research

Everything revolves around keywords in SEO. That’s why keyword research is a crucial part of SEO. SEO tools can help beginners find relevant and profitable keywords to target. They can provide data on search volume, competition level, and cost per click (CPC) for specific keywords. 

Performance tracking

SEO tools can help beginners track their website’s performance in search results, including keyword rankings, backlinks, and organic traffic. By tracking and analyzing the performance, beginners can identify what works and doesn’t and adjust their SEO strategy accordingly.

What are the best SEO tools to master?

Google Analytics

For the best picture of your website’s traffic, even real-time analysis, start by mastering Google Analytics. It’s free to use, you just have to create an account, add the website as a property and implement a tracking code. With Google Analytics, you can see where your visitors come from geographically. You can understand which pages they visit and how long they stay on your website. You’ll know which pages are performing well and which need improvement, making it easier to identify your next steps. 

Google Search Console

Google Search Console is another free tool any SEO  expert has to master and know how to use. It helps you monitor and maintain your website’s presence in search results. Google Search Console lets you see which keywords people use to find your website and identify any technical issues affecting your site’s visibility in search results. If you identify any issues and don’t know how to handle them as a beginner, you can ask for help. You can team up with SEO Sydney or SEO experts in any other area of the world to seek assistance. They will look into the Search console results and come up with a list of suggestions and improvements.


Another great and popular tool is among the best tools you can use. Especially if you want to offer your services as an SEO expert, you need to learn how to use SEMrush. SEMrush is a popular SEO tool with many features, including keyword research, site auditing, and competitor analysis. With SEMrush, you can come up with new keywords to target, look into your competitor’s efforts and paid campaigns and come up with unbeatable SEO strategies for your website. 


Many people will argue that Ahrefs is the best tool and say it’s the only one to master. But you can learn how to use them all and decide which is best for you. Ahrefs is another powerful SEO tool that offers keyword research, competitor analysis, and backlink analysis. With Ahrefs, you can also look into content ideas, and opportunities and find new keywords, track your rankings, and analyze your backlink profile to identify opportunities for improvement. You can also use it to find backlink opportunities by analyzing your competitor’s portfolio. 


Moz is a suite of SEO tools that can be used to successfully conduct keyword research, site auditing, and link building. With Moz, you can cover everything regarding keywords, identify technical issues affecting your site’s performance, and analyze your backlink profile to improve your site’s authority. With Moz, you can also analyze your local search visibility, manage your online listings, and monitor your local search rankings. 

Yoast SEO

Yoast SEO is a favored WordPress plugin that is user-friendly and suitable for beginners. The primary purpose of Yoast SEO is to help you optimize your content for search engines. With Yoast SEO, you can optimize your page titles, meta descriptions, and content for your target keywords and analyse your content for readability and SEO. It also offers a range of features to help you optimize your website’s technical SEO. The plugin can help you create and submit a sitemap, identify and fix crawl errors, and add schema markup to your website. 

Screaming Frog

Screaming Frog is your ally in identifying crawling issues on your website. For a comprehensive analysis of your website’s structure, including broken links, duplicate content, and missing meta tags, use Screaming Frog. It also helps you analyze your website’s on-page SEO factors, including title tags, meta descriptions, and header tags, and get suggestions for improvement.  You can also identify and fix technical issues in your website’s performance, including page speed,mobile-friendliness, and site architecture. 


Ubersuggest is yet another free keyword research tool. With Ubersuggest, you can see which keywords drive traffic to your competitor’s websites and identify new opportunities to target in your SEO strategy. It’s also an all-in-one tool, as it can perform website audits, gather content ideas and identify opportunities to improve your link-building efforts. 

Even while you’re reading this list, another tool will gain momentum and offer something new. This only means that you need to keep up with the latest SEO trends and SEO tools if you want to understand search engine optimization. These tools help you turn any gap in your strategy into an opportunity to improve. You just need to know the tools from this list, learn them well and know where to look to discover hidden opportunities.

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