In the past, business networks were based very much on personal relationships and word-to-word interaction between the business and consumer. But the present scenario is turning to digitization at a new level every single day. As a transportation and logistics company, you need a growth marketing plan to push forward your business. This is not far enough if you turn to digital processes for lead generation and follow growth marketing strategies for your logistics business.
What is Lead Generation
Lead generation is the most important of the growth marketing strategies. It involves raising awareness and interest among your potential customers. This further leads to a good set of customer acquisition and further increases your sales.
Demand for logistics and transportation services will continue to grow and Growth marketing for logistics companies needs to be taken care of very well and strategically for a logistics business to prosper.
2. 7 Tips for Increasing Sales in the Logistics Industry
According to the Growth Marketing agency, use these 7 growth marketing tips mentioned below for customer acquisition and sales empowerment.
2.1 Define your target customer
Understanding a buyer’s or a customer’s persona is very important for every business. According to Growth Marketing agencies, you need to understand the needs of the customers. This helps in making the services more effective. Try to identify the buying process of your existing customers. Google Analytics is a very effective free tool to study these metrics and do your own target audience research.
2.2 Identify your main competitors
Competitive research is a very crucial step in growth marketing. With direct competition, Digitization has brought indirect competition as well in the scenario. The best way to identify this is through keyword research. Indirect competitors could be either creating the same content as you do, targeting the same set of audiences, or being a substitute to your product. Keyword research will provide you with the keywords you need to put your efforts into and outrun your competitors.
2.3 Create a great website user experience
A smooth and streamlined website leaves a very satisfied customer. providing solutions and details to every possible query regarding transport is a win-win condition for your business. According to growth marketing tips, an unoptimized website will directly leave you with customer loss. With a good UX, you could increase your conversion rates to a freaking 400%.
2.4 Develop an SEO-friendly content strategy
Next in the growth marketing strategy is creating SEO-friendly content creation. From blogs to infographics, help in direct lead generation for the business. There are an ample number of tools available guiding keyword research, and helping get the SEO straight to your business. Optimize the website and content using the most relevant keywords for transport and logistics.
Create content that engages and educates, answers the questions of existing and potential customers, and creates how-to guidelines for them. This would get your potential customers closer to being real ones.
2.5 Offer your customers high-value content formats
Content format is very important as is the quality. According to Growth Marketing Agencies, the best formats include Blog posts, case studies, testimonials, and campaigns. Investing in the content design gives better engagement to the content and makes the process of customer acquisition more effective.
2.6 Leverage Email Marketing
The growth marketing for logistics companies clearly states that email marketing cannot be understated at any point. Hubspot says that 93% of b2b marketers use email marketing, out of which 40% believe that newsletters are a critical part of growth marketing.
Send weekly update emails about rates, offers, and services. maintain track of the shipments for the customers as well helping them maintain the trust they show in you.
Some growth marketing tips would be to never forget call-to-actions, keeping the content crisp and engaging.
2.7 Set a sales automation process
Sales automation has already been creating its niche in The growth marketing strategies in 2022. marketing and sales automation leads to better conversion rates and increased average deal size. A recent study has shown that 80% of business leaders are now moving to sales automation as they realize how important it is for streamlined management. Sales automation also saves a lot of your time. Automated guidance systems lead to higher conversion rates of potential customers into existing ones. Sales email automation, automated voicemails, and personal email threads leave a positive impact on the consumer
Lead generation and traffic generation used to be the greatest challenge but not anymore. Growth Marketing is one such technique that offers everything needed for your business to flourish and can help- your business grow by focusing on Bottom to top of the funnel conversions. Follow the tips mentioned for growth marketing for logistics companies and be the best of the rest.