Have you noticed that your Facebook activity has been declining lately?
There’s no reason to be worried.
The recent adjustments in the algorithms of Facebook make marketers nervous, but the change isn’t as scary as it may seem.
The bottom line? Facebook is soliciting brands to reconsider how they can earn comments, Facebook page likes, and shares for their posts.
For instance, Facebook is explicitly fighting against engagement bait and spammy methods they consider subverting their algorithm.
The lesson here is that the strategies that could have been a great idea for brands from the past may not be effective today.
That’s precisely why companies require an explicit engagement strategy for the sweet organic reach.
It’s unnecessary to delete your current Facebook account or start completely from scratch. Instead, you must think about ways to prepare your posts for higher engagement. Below, we’ve listed 7 ways to achieve this.
Let’s examine ways to increase the number of people who use Facebook:
1) Focus on Content That Appeals to Your Facebook Fans
Many companies make the error of placing themselves in a category with regard to their contents.
Let’s say you’re running a Facebook account that is a bakery. Should you only post posts about bakery items?
Absolutely not.
In the beginning, there are only some things that can be written on a daily basis about your company or product. If your content becomes boring or uninteresting, the audience will start to turn off.
Here’s a thought: The content you post on Facebook isn’t solely focused on your business. It’s about your friends. They might be interested in your brand however, it doesn’t mean that they would like to hear about you throughout the day. When you begin incorporating this idea into your strategy, growing engagement on Facebook is much more feasible.
2) Tap into Perfect Post Times on Facebook
The more attention a post gets, is more likely that Facebook’s algorithm will give it a boost in reach.
It may seem off-base, but it is a testament to the necessity of synchronising your posts with precision.
If you post at times when your followers are the most active, you increase the chances of getting comments and likes.
The trick is not simply to post randomly and expect to receive engagement. By using the chart below and studying your past posts and engagement, you will be able to zero in on a timetable that is logical.
Make use of these tools on Facebook for scheduling to create your calendar for social media for the coming days or weeks ahead. This will help you avoid being late to post and will allow you to experiment with different times to post.
3) Examine Some of Your Top Facebook Posts
Sometimes, the best way to increase engagement on Facebook is to look at the inside.
Let’s say you’ve got an article that hits it off the mark. A plethora of shares and likes and a lot of love in the comments section.
Instead of treating the post as a blip, you should instead consider taking steps to recreate the social magic.
Perhaps it was an unanticipated viral phenomenon. Maybe it was a huge case study.
Whatever the case, it is important to be aware of your most successful content rather than playing games of guessing. Also, your followers are the key to determining what content to share. To understand the activity, carefully review your Facebook analysis to find out what’s gaining the most attention.
4) Prioritise Replies and Comments
Enhancing the engagement of your Facebook page isn’t something that’s a “one-and-done” event.
If someone is kind enough to leave a comment on your post You should do the favour by doing it yourself.
People are overwhelmingly drawn to engage with brands. This is why businesses which respond to user comments have more interactions.
Also that replies are now an expectation in the current social world. Since people are accustomed to the social reaction after the four-hour period of posting, prompt replies are an important factor.
If you’re not already making an effort to answer fans’ questions, it indicates that you’re listening to their opinions. It’s a good idea from a branding standpoint and will encourage more interactions between fans in the near future.
5) Shorten Your Facebook Posts
If you are unsure, try to keep your posts as short as possible.
Be aware that there’s a high chance that you’re dealing with mobile phone users. If you treat your posts as novels, it can cause readers to lose interest and, in return, ignore your CTA.
Think about the bite-sized post varieties we see every day. For example:
- Quick questions for your followers
- Stats or quotes from a publication that needs to be clicked for more information
- Inspiring or funny statements that are paired with pictures
Seriously, though. It’s a matter of putting together a sentence that will get someone’s attention and lead them to click.
This is a reminder that successful interactions on Facebook do not have to be complex.
6) Upload Video Content Directly on Facebook
Facebook doesn’t hide how much they appreciate video content on its platform.
Actually, Facebook explicitly notes how native video works. They urge brands to share videos rather than share URLs to stimulate conversations among their fans.
This means that simply copying and pasting a URL from your most recent YouTube video into a blog post will not make it.
Instead, businesses should upload and post videos in their Facebook posts whenever it is possible. Be it commercials, animations, or even jumping on Facebook Live, frequently publishing videos to Facebook is an effective choice which is backed by the platform.
7) Create an Amazing Facebook Bio
Write a powerful, engaging, high-performing, aesthetic bio for Facebook to serve your business effectively.
- Create Your Facebook About Section with the Essential Information
- Highlight your unique selling proposition. USP in Your Mission About, Description, and Mission
- Improve the bio of your Facebook page by using SEO.
8) Boost engagement by going live:
To boost engagement on your Facebook channel, consider implementing regular multistreaming sessions, be it daily or weekly. This strategy enables you to engage with viewers in real-time and cultivate partnerships with fellow influencers.
Bottom Line
The bottom line is that what is important most is having an effective Facebook strategy for engagement.
If you take a look at the most popular brands on Facebook, you’ll see that they’re always posting and interacting with their followers. On the other hand, dead pages are ones that just re-post their own content and don’t make an effort to actually interact with followers.
