Digital Marketing

7 Marketing Tools and Software for Every Business And Budget

Marketing Campaigns

In today’s world, from a marketer’s perspective, nothing is more important than social media and its management because it’s the place where their hard work gets recognized and acknowledged.

If you are a marketer, you’d understand that good marketing tools and software are indispensable to creating campaigns that convert. Social media acceptance and usage are growing like wildfire and if you cannot keep up with the pace of development, you might miss out on a lot.

You’d not only fall behind other marketers but you will also fail your clients, something a marketer never wishes for. If you have the power to bring change then you need to do it responsibly and in marketing, the management gives you that power. Subsequently, efficient management comes from using good and known tools.

Advertisers and marketers tend to work a lot! According to a survey, somewhere around 40 hours a week. While this is just a number for some, it denotes those excruciating hours that marketers put in all the time. They never have time to think outside the box because of all the workload they have to manage.

This is why, for a marketer, such tools can cut down the time taken to do the job, ultimately helping them do their real job, which is marketing. Marketing tools are a part of the automation process that allows for increased productivity and improved efficiency with low costs. Yes, that’s an important thing too, the budget.

Every business requires to function around and in the circle of the dedicated budget else expenses will spiral out of control eventually putting the whole business in jeopardy. One can’t just risk all that they stand for, just because the management wanted a cool tool to help themselves. However, marketing tools that one can get for a budget are nothing short of a miracle.

Talking of advancement, WhatsApp’s new browser extension is aimed at making web chats more secure and safe for everyone. At times, even extensions act as tools of great value, such as in this example. And from a budget perspective, this extension is free so it’s a win-win situation for everyone.

Today, this is why we are going to list down some marketing tools that aren’t just trendy and easy to use but also will not cost you an arm and a leg.

Why are marketing tools important?

There’s a famous saying by Thomas Carlyle that goes something like this, “a man is nothing without his tools” so how can a marketer, be it a female or male, do something without good tools?

Interactive sales decks can give you a hawk eye view of things helping you concentrate better. Marketers can track how the sales team is doing and how the lead is being handled from start to fin. To make the antagonizing process easy, an interactive sales panel is a must. You can do more than just judge the teams’ performance. You can also find out how to make better decisions.

Tracking metrics

One good thing about marketing tools is tracking metrics. Almost all of the good marketing tools come with tracking meters to time the user. From the moment, a person logs on to the portal the tracking meter starts to track time and that can help generate accurate timelines and payrolls.

Good team performance

Good marketing tools are a great way to keep the whole team on one page. Because nowadays, everyone is working from home it becomes difficult to keep everyone stays connected. Productivity software has different types of dashboards and other metrics to let the whole team know what work has been assigned, what is the progress, and who is working on it.

This helps create an efficient productivity regime.

Top 7 Marketing Tools and Software for Every Business & Budgeting 2023

Now let’s find out what are the best marketing tools and software for every business and budget in 2023:

#1. Zoho Marketing Automation

Cost: The price for Zoho marketing automation is $23 per month for the standard plan and about $46 per month for the premium plan.

If one thinks of marketing automation then he/she should think of Zoho marketing automation, which is a cloud-based software particularly developed for purpose of marketing. From lead generation to scoring and conversion, you can do everything with this software.

The user can enjoy amazing behavioral analytics coupled with data insights alongside keeping track of marketing campaigns and SMS tickers.

Important features

  • Analytics
  • Reporting
  • Consumer surveys
  • Dynamic content
  • Management of list

#2.Zonka Feedback

The Zonka Feedback customer experience tool has a 7-day free trial. The Starter, Professional, and Growth Plans are priced at $49/mo, $99/mo, and $199/mo. A custom plan with custom pricing is available too.

Zonka Feedback is a perfect tool for aligning your marketing efforts with your customers. This means that you can collect feedback from customers directly and use results and insights to drive the most targeted and effective marketing strategies.

For example, you can collect attribution feedback from customers when they land on your website to understand what customers come looking for. This can help you strategize copywriting to capture the audience. Similarly, you can collect feedback to understand what path they usually follow to come to your website. This can help you display your ads on the right channels.

You can also dive deep and collect newsletter and ad quality feedback at the right touchpoints. Each customer insight can help you understand how to market your brand, product, or services more impactfully.

Important features

  • Targeted surveys
  • Automated surveys
  • Multichannel surveys including website, email, SMS, and other surveys
  • Reports and analysis
  • Integration with business tools like CRMs, Hubspot, Mailchimp, Slack, etc.


Cost: The price of the Statusbrew lite plan starts at just $69 per month, or you can sign up for their 14 days free trial.

If you’re looking for a tool to stream your social media activities and campaigns. Statusbrew is the perfect platform to manage all your social media campaigns from a single source. Connect your social channels like Facebook, Instagram, LinkedIn, Twitter, Youtube, GMB, Play Store, and WhatsApp to ensure you never miss out on any of your audience queries. Answer the comments, DMs, and mentions in real time from a unified inbox. Create, Analyze, and Optimize your content for social media with Statusbrew and boost your brand engagement.

Important features

  • Calendar & Bulk Scheduling
  • Sentiment Analysis
  • Automation
  • Analytics & Reporting
  • Unified Inbox


Cost: GoLinks offers a Starter tier at $1.99 and a Pro tier at $3.99 per user/month. You can also sign up for free.

Marketing teams need easily adoptable ways to coordinate, collaborate and ultimately streamline effective campaigns. With GoLinks, you can create short, memorable links for any of your resources, helping you access exactly what you need when you need it. This enables marketing teams to simplify workflows, giving them more time to focus on the essential marketing metrics.

Important features

  • Unlimited go links
  • Marketing Tool Integrations
  • Browser Extensions
  • Workspace Analytics
  • Enterprise Security

#5.Salesforce Social Studio

Cost: The price varies depending on the size of your business and the required characteristics.

Salesforce is one of the most famous cloud platforms to build a Social media CRM on. It offers a wonderful toolkit for marketers, and one of the products you can get is a Social Studio. The tool allows you to automate many marketing processes and have all your social media management in one place.

Important features:

  • Workspaces for different teams
  • Content management and scheduling with the full preview
  • Social media ad campaigns monitoring
  • Live engagement with the audience
  • Traffic and content performance measurement


Cost: From $65 to $425, starting with a 14-day free trial (options to get a discount on annual subscriptions)

eclincher is a leading social media management platform, 100% guaranteed to deliver the best ROI. An intuitive yet powerful solution to manage all your accounts, brand awareness, reach, reputation, and growth online. eclincher is an official partner of Facebook, Instagram, Twitter, LinkedIn, Google Business, YouTube, Pinterest, TikTok, Google Analytics, and many more integrations.

Popular features include: connecting and managing all your accounts, publishing, and scheduling posts, boosting and advertising content, viewing your plan in a visual calendar, auto post with smart queues and RSS feeds, listening to and monitoring your social and web presence, managing and reply to messages, comments, mentions, all from one inbox, reputation management, live analytics and custom reporting, team collaboration, approval workflows, task assignment, and so much more…

Mobile app available, and a 24/7 support team that really cares!

#7. COTU

Cost: In Beta (Request a demo)

COTU is more than just shoppable video software— it’s a product of extensive R&D and customer analysis. With COTU, adding products to videos is a breeze. All you need is to drag the products and drop them on the timeline, adjust their position, and viola— your shoppable video is ready! You can use it to sell products, build trust with your audience, or educate potential buyers about a sale.

Popular Features Include:

  • Click to Learn capabilities
  • advanced analytics features
  • non-intrusive customer experience
  • top-notch personalized support
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