In this digital world, creating a strong online presence requires brushing-up knowledge of search engine optimization. Without knowing the optimum usage of SEO, you will find it hard to rank your website on the search engine result page.
Now, when it comes to search engine optimization, there are two types of seo, one is off-page and other is on-page. Over the years, it is analysed that off-page has not done much, when compared to the on-page seo.
Smart seo practitioners have always stressed upon prioritizing on-page seo. In this article, you will get to know about on-page seo steps. These steps will be helpful in providing a good seo to your website.
Before we proceed, you will get to know an introduction to on-page seo.
Introduction to on-page SEO
On-page SEO is basically a practice that optimizes web pages to improve the rankings of a website’s search engine and helps in increasing the organic traffic. Apart from publishing high-quality content, on-page seo also includes optimizing headlines, insertion of HTML tags and adding of images. On-page seo also includes creating authoritative and trustworthy content.
It’s important to remember that your website is an extension of your business. Therefore, any SEO strategy you implement should use white hat techniques to keep you on Google’s good side. You should be aware that you’re competing with other similar businesses for web traffic, and beating them depends on how well you integrate your research, analysis, and SEO techniques into the content you create. The better job you do at on-page SEO, the more traffic you can expect to visit your website, which leads to a greater ROI for your business.
So, we are done with a little bit of information about on-page search engine optimization. Now get ready to know about the factors you need to know.
1) EAT technique
Eat stands for expertise, authority and trustworthiness. Eat is the framework that is used by google rating agencies to assess the content creators and webpages. The algorithm on google always ensures that the high-quality content should get greater rewards. The high-quality content gets better ranking and traffic as well. This technique has become a tool for measuring the better on-page SEO.
2) Title Tag
Title tag is also called as HTML tag, which exists on the head section of the webpage. This tag provides visitors a clue about the content on the website. Title tag gives a matter of the content, so it should be sharp and should convey maximum information in minimum words. The title tag has less impact on the organic rankings and sometimes it is overlooked.
Therefore, it is essential to use title tags in an appropriate manner, so as to increase the traffic on the page.
3) Meta Description
Meta description is defined as the summary of the content you have written on the website. Meta description also tells the viewers about what the content is all about. The meta description is displayed underneath the title of the page. It is generally kept short and crisp. When you optimize the meta-description, some of the things that can get improved are Click-through-rate, quality of the result and perception of the website.
To make the meta description better, include the keyword and keep short sentences. Though it doesn’t help much in better ranking but yes, it helps in attracting traffic on your website.
If you want your content to get great traffic, then you will have to focus on improving headlines. Catchy headlines invariably attract better response from the visitors and also make the ranking of the blog higher. Always design headlines strategically, never consider headlines that are casual and not attractive. The headlines that you design should have the ability to ignite the interest of the visitors and SERP too.
5) Header Tags
The header tags are types of HTML elements that are used to define headings and subheadings in the content. Header tags also differentiates your content headings from the paragraph text. The header tags help by making the content easier and enjoyable for visitors to read. The header tag with keyword-rich context increases searchability of the content.
6) SEO writing
In On-page seo techniques 2020, seo writing means writing content by keeping users and search engines in mind. When you are writing a solid SEO content, it is more than just writing and keyword research. Just producing content for the sake of doing it won’t get you good results. Before you write, you will have to articulate a well-researched and relevant content.
By creating high-quality content, you will be able to get good traffic on your website. Not only good traffic, but the probability of getting ranked on a website will also be higher. So, it is essential to keep your writing according to these strategies.
7) Content auditing
It is generally observed that most content writers are focused on creating content without any research. As a result of this, they lack in terms of ranking. To make the content well by incorporating content auditing, it is essential to use some auditing techniques. Some of the techniques are Evaluation of the content on the basis of the goals you would like to achieve. Identifying whether the information in content is generating a good return on investment or not.
Also, determining the type of content that is working best for your website. Content strategy helps a lot in better ranking and should be a process to be done regularly, before producing a content.
These were some of the on-page seo steps that are going to help you in better ranking on search engine result pages.
Shailendra is a Founder of Movinnza , based out of India, offering website design, development and SEO services. I have been developing websites since 2004 and have been optimizing them for the search engines since 2006.