Nowadays, you can create an excellent mobile phone app without the necessary programming skills. With the right investment and app development partner, you can bring your idea to life. However, for your software to thrive, you should avoid some errors before and after your launches. Here are some common errors you should steer clear of:
Error One: Selecting A Less Than Ideal App Development Team
Please select your app development team carefully. Here are some signs of a top mobile device app developer for your business:
- A strong portfolio of excellent apps across a range of industries.
- Excellent references and reviews.
- Expertise in iOS, Android, and web applications.
- A collaborative development process with their clients.
- Passionate about turning ideas into high-performance digital products.
- Ability to create scalable solutions that are ready to accommodate new features.
Error Two: Developing for The Wrong Platform
Analyze your target audience, monetization strategy, costs, and development time. Select the right platform accordingly. While certain apps are more suitable for Android, others may work better on iOS. You may consider developing a cross-platform app if you want to maximize your user reach.
Error Three: Improper Beta Testing
Beta testing is an essential phase of mobile app development. It usually occurs before the app is ready to launch. It helps you discover bugs in your software and optimize your app for your target audience. Beta testing can help uncover critical bugs that impact an app’s reputation significantly. Such bugs can stop users from giving your app a second chance.
For the best beta testing process, your app development team must find the proper selection of end-users.
Error Four: No Marketing
A good marketing strategy before launch can help generate momentum for your app. It may also help you gain insights that allow you to finetune your app. Your app may still be successful without a pre-launch marketing campaign, but it’s best to have one.
Error Five: Zero Keyword Optimization
According to Statista — there are over 3 million apps on the Google Play Store and over 2 million on the Apple App Store. Standing out from the crowd is challenging for any app, and keyword optimization can help. A good SEO strategy will help your app rank on popular search engines. Similarly, an app store optimization strategy will increase the likelihood of your users finding your software on mobile phone stores.
Error Six: The Lack of a Long-term Partnership with Your Developer
Your mobile app development partner should be on your side even after your app launches. Your app may quickly require critical updates post-launch. Customer confidence will be negatively affected if you take too long to provide support or optimize the app based on reviews and interactions with people downloading and using the app.
Error Seven: Security Issues
Security problems such as data leaks, malware, etc., can be the first and last nail in any app’s coffin. Such an error is almost impossible to recover from for any software. It can also result in liability issues, especially if sensitive information is out in the wild.
Not only must your app’s security be watertight, but it should also be upfront with its privacy policy. For an example of a mobile app privacy blunder, look no further than the Tim Hortons app. Users who downloaded the eatery’s app had their movements tracked and recorded in violation of Canadian privacy laws.
Whether your app is in the development, pre-launch, or post-launch phase, you must stay proactive to avoid errors and earn success.
