These days, museums need to attract young individuals more than ever. Moreover, digital natives also expect high-end experiences and faster access to information.
So, you may be wondering—how can you attract more visitors to your museum? How do you compel them to stay longer? And, how can you enhance the museum visitors’ user experience?
The good news is, technology has made attracting people to a business much easier than ever before. Moreover, the wide availability of smartphones has improved access to information and people’s ability to navigate new related technologies.
One of the best ways to incorporate technology in museums, as well as to enhance user experience, and engage visitors is to employ a museum kiosk touchscreen.
This cutting-edge technology creates a world of learning opportunities and transforms museums in a way that attracts a diverse range of visitors and keeps them engaged.
In this article, we will discuss some of the most important benefits of using touchscreen kiosks in museums.
7 Benefits of touchscreen kiosks in museums
1. They are cost-efficient
Using touchscreen kiosks in museums can help eliminate the need for hiring additional museum staff, as they can be used to provide information and also carry out other various tasks. As a result, implementing touchscreen kiosks can help to achieve savings, as well as save employees’ time.
2. They increase their digital presence
Digital presence has become necessary more than ever in museums since museum visitors of all ages have become proficient in using technology in their daily lives. This includes using smartphones, social media, messaging, and browsing constantly.
As a result, to stay relevant and present information effectively, museums need to invest in digital technology to present information.
3. Enhanced communication
Touchscreens for museums are extremely easy to use. What’s more, their compact size saves space and boosts user convenience.
To access information using a touchscreen, visitors can simply access their screen with their fingertips, and voilà!
Moreover, while some older individuals may find it difficult to interact with technology, using touchscreen kiosks involves only a small learning curve. Users only need to tap on the available options using their fingers to select their desired choice.
Moreover, touch screens are also durable and sturdy, withstanding rough use by children.
4. Effective presentation of information
Traditionally, museums were quiet places, displaying long paragraphs of text next to decades-old artifacts. However, this type of information presentation is no longer effective and relevant today, especially for younger generations.
However, with touchscreen technology, museum landscapes have changed and accordingly, they have become more fun places to visit.
Specifically, touchscreen kiosks can present information in various ways, including videos, audio descriptions, animations, and games, in addition to written text. This leads to an improved presentation of information, as well as an enhanced user experience.
5. Streamlining processes
Using touchscreen kiosks in museums can help to streamline various processes, including reservations, check-in, ticketing, check-out, and payment.
As a result, the implementation of this innovative technology can reduce queues and save time for visitors, as well as for staff.
6. Improved hygiene
The COVID-19 pandemic has brought about the need for improved sanitization and hygiene at museums and other places that attract many visitors.
Fortunately, touchscreen kiosks are extremely easy to disinfect and in addition, they can be used to minimize human interactions and prevent the spread of viruses and bacteria.
7. Future-proofing of museum exhibits
To present information in a relevant and effective way, museums often need to implement the latest technologies. After all, visitors expect entertainment, as well as a fun learning experience, and engagement while viewing museum exhibits.
Touch screen monitors can offer the best experience, help to make museums future-ready, and attract more visitors.
How to use touchscreen kiosks in museums?
● Create a multi-channel experience
Multi-channel kiosks can offer the following:
- Collecting visitors’ feedback
Employing kiosks in museums is a great way to collect prompt feedback from visitors and improve their experience. Often, visitors forget to leave feedback on the museum website after leaving the exhibit. On the contrary, they are more likely to leave feedback if such an option is provided while they are visiting the museum.
- Helping visitors access the museum’s website
Using kiosks can help visitors explore the museum’s website and subscribe to any relevant newsletters. Moreover, you can also use touchscreen kiosks to promote various offers and prompt the audience to shop or donate online.
● Use self-service kiosks
Self-service kiosks are changing the terrain of business interactions by allowing users to view content at their pace and without any interference. This technology offers an agile, unique, and practical experience to visitors.
Additionally, you can also employ kiosk solutions for transactions at the point of sale. In turn, this results in faster and more convenient processes.
● Invite guest speakers
Inviting guest speakers to your museums is an out-of-the-box idea. Using touchscreen kiosks, you can organize a guest lecture and promote it to visitors.
In addition, you can use touchscreen kiosks to prompt visitors to sign up for a lecture. Additionally, they can be employed to display videos of a guest lecture.
● Tell a story through video
Using videos is one of the best and most effective ways to convey information.
Museums can also benefit from presenting information using videos by employing touchscreen kiosks. For example, videos can be used to tell stories of artifacts and engage people. Moreover, they can implement 3D visual effects and animations to enhance the experience further.
● Encourage post-visit interaction
Learning does not need to stop after visiting the museum exhibit—it can be continued with touchscreen kiosks. After all, you can set up touchscreen kiosks at the museum’s exit, allowing users to consolidate the information they learned.
In addition, users can scan their QR codes, download resources, and sign up for the museum’s newsletter using touchscreen technology.
● Wayfinding kiosks
Wayfinding kiosks can guide visitors through museums and facilitate their navigation. Moreover, they can include visual, tactile, and auditory elements to help visitors find their way within a large facility.
Unlike 2D printed text, touchscreen kiosks allow users to zoom in and out to locate their destinations precisely.
● Expand your services
Sometimes, museums cannot accommodate many artifacts. However, touchscreen kiosks can allow you to incorporate unlimited information and improve users’ learning experience.
The bottom line!
Technology has come a long way and allows streamlining of numerous processes. What’s more, most businesses are incorporating kiosk solutions to offer various services.
In addition, implementing touchscreen kiosks offers significant advantages to museums, including attracting more visitors, improving user experience, and promoting learning and education.
