Today, content teams are riddled with manual processes and inefficiencies that are time-consuming and slow down content production. Organizations have started to look into content creation platforms that help to scale their marketing efforts and encourage collaboration.
Many of the previously fragmented content processes are streamlined under one platform to help give readers a better experience with content creation platforms. Enterprises can scale their content creation with many tools and integrations (ex. a cartoonizer) by using content creation platforms.
Let’s look at some key benefits for teams when using content creation platforms.
1. Scalability
Did you know that companies that produce content regularly get up to 67% more leads than companies that don’t? It’s important to understand how to scale content efficiently while maintaining (or increasing quality).
Having a tool that encourages cross-functional collaboration is one way to ensure that enough content is being produced to meet your audience’s needs. A content creation platform can ensure that teams adhere to templates and brand guidelines to ensure consistency across the board and make it easier for you to maintain content governance.
This added autonomy and collaboration can empower more people in your organization to become content creators too. Find out how designers can empower their teams to start content creation here.
2. Easy editing:
The beauty of web-based interactive content experiences is that you can easily edit and update your content in real-time, unlike PDFs.This means that your audience will always have access to the most up-to-date information without you having to re-distribute it. This means that you’re more in control of your content than ever before. Instead of using several programs just to edit a single piece of content, you can do all of your editing in one place with a content creation platform. This ultimately allows you to accelerate your editing process and produce more high-quality content for your audience.
3. Media-rich content:
Many content management tools make it difficult to upload media-rich content, which can also result in many on-page SEO issues and slow down your site. Content managers have often avoided media-rich content due to the different technical issues associated with them. A content creation platform allows enterprises to add media-rich content without losing technical performance. This enables content teams to easily add Gifs, YouTube videos, Instagram reels and infographics into their content.
In their studies, Adobe found that media-rich content converted 267% better than traditional content, leading to more impressions, better conversions, and more effective call-to-action. With a content creation platform, you can leverage the power of media-rich content and experiment with it too.
4. SEO-optimized content:
Content teams use an array of SEO tools to optimize their work. This can sometimes lead to a confusing SEO process for larger teams. A single business can have multiple processes just to follow on-page SEO practices. This fragmented process is solved by an SEO-optimized content platform that produces content with SEO in mind.
Take Botsify as an example: it’s a premium platform for chatbots. If they want to rank for the right keywords, they need to ensure their content is SEO optimized. This includes making sure to do proper keyword research, on-page SEO optimization, link building and more. This will give them the best chance to get organic keywords for their main target audiences.
5. CRM integrations:
Most companies have separate processes for their content creation and CRM tools. You can easily integrate any CRM you use into your content with a content creation platform. Adding a CRM into your content allows you to better understand and communicate with your audience. This enables you to gain insights into your audiences, preferences, and engagement and allows you to segment them and personalize your content. Also, the CRM integrations enable your content team to set objectives, use specific features like email marketing campaigns, screen sharing and leverage goal tracking features. This ensures everyone on your team is on the same page.
There are virtually endless amounts of CRMs and sales tools you can use in your content creation platform. This includes CRMs specific to marketing, sales, operations, and more. Examples of commonly used CRMs include Salesforce, Zapier, Monday.com, etc. You can choose exactly what CRM stack you use to make your audience’s most personalized content experience. The use of various CRMs in your content system will help propel your efforts, and this can lead directly to more signups, conversions, and sales for your business.
6. Advanced analytics and insights:
You can deep-dive further with your metrics with a content creation platform, including clicks, page views, conversions, bounce rates, and more. Having all of these insights on one dashboard lets your team see exactly what is and isn’t working in their content marketing campaigns. This is a far cry from using most businesses’ normal analytical tools. Since the content creation platform is where you produce content, it has the best real-time data on all of your content operations, and your business can use this to improve its content creation process.
You can also have further analytics depending on your niche. For example, if you’re running a crypto exchange, you can use crypto-specific analytics platforms to get more data on your business operations. This can be easily integrated into your content platform and you can have one central location for your analytics needs.
Complements existing marketing tech stack
A common misconception about using a content creation platform is that you’ll need to abandon your marketing stack. However, good content creation platforms are designed to They work well with any marketing stack, you are using and can be easily integrated into a content creation platform. All of your technologies and tools can be easily complimented with this platform, which ultimately leads to a better user experience. Examples of marketing tech stacks that a content creation platform supports include email marketing tools, analytical tools, CRM software, and more. This can allow you to add professional email signatures, get access to your content analytics and more.
These are just some of the benefits of using a content creation platform. Switching from manual processes to a content creation platform can dramatically improve your marketing campaigns. Leverage the features on content creation platforms to take your content operations to the next level.
