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7 Benefits of Marketing Automation That You Need to Know


Marketing automation has become one of the necessities for every business right now. This frees marketers from many repetitive tasks and gives them enough time to focus on other important things.

As the name suggests, marketing automation automates different tasks involved in the lead nurturing process. It involves conducting drip campaigns, curating personalized content, lead attribution, etc. Do you know that 72% of companies were successful with their marketing automation tactics? 

Marketing automation is revolutionizing how to optimize your resources and use the tech stack best seamlessly.

And if you are wondering whether marketing automation can benefit your business, here are 7 top benefits of marketing automation that you need to know. 

7 Benefits of Marketing Automation

#1. Efficiency

Efficiency is the top benefit of adopting marketing automation software. It eases the work of both your marketing and sales teams. You can reduce staffing costs, and your team will focus more on strategic projects.

For example, sending out sequence emails to prospective customers is a time taking the task, and on top of that, you need to personalize them. But, with the right software, you can automate everything without hassle.

Once you set up the email campaign and upload the contacts, the software will send emails and follow-ups and nurture your leads. Your marketing team can spend time on even more important tasks like brainstorming their marketing plans, etc.

#2. Increase in Your ROI

Marketing automation brings down expenditures and helps organizations by increasing their revenue. Combining lead management features like lead routing, lead scoring, etc., with marketing automation can increase business ROI.

The best thing about automation is that you don’t have to wait long to see the results. 76%  of businesses received their ROI in the first year of implementing marketing automation. 

#3. Generate and Nurture Leads

Small business owners always need help with lead generation and management. The entire process consumes a lot of resources and becomes tough to keep up. But the good news is that marketing automation can easily take care of all of these tasks. 

It bridges the gap between marketing and sales teams by helping them with lead generation and nurturing processes. Pipeline management, lead routing, scoring, follow-ups, etc., and various leads-related tasks can be automated with the right software. 

#4. Refined Marketing Process

Marketing automation software enables you to create a proper lead journey. You have to map out different stages of your lead until it is converted into a deal. All the marketing processes are streamlined, and you get an idea of how to nurture your customers.

The market out there is saturated with various options, and if you don’t respond to your customer in time, it won’t take them long to go for other businesses. You should never keep your customers waiting; marketing automation helps you here.

It will send an automated response to the customer and also notifies your marketing team about the customer.

#5. Personalized Customer Journey

Turning a one-time customer into a loyal one takes time, effort, and constant follow-ups. This is a completely different task than converting a lead into a deal. However, marketing automation is here to be your savior again. You can create a customer journey and touchpoints, such as when to send the first pitch to your product, what to send in follow-up, and when to check.

Once you are done mapping out the strategy, the tool will take care of the next steps. It streamlines the entire procedure, collects relevant data to curate personalized messages for the customers, and then qualifies them based on their actions. This entire process is quite efficient and time-saving.

#6. Aligns Marketing and Sales Teams

If you use the same software to automate sales and marketing processes, you can align both teams. It simplifies the process of converting a marketing-qualified lead to a sales-qualified lead. 

Both teams stay on the same page and work together to bring in more revenue for the business. It’s a win-win for both teams.

#7. Accurate Reporting

Reporting the analytics is a challenging process. However, a productive marketing automation tool is here to help you with that. It generates automated reports for every activity you have done using the tool. You can get a bird’s eye view of the entire process and understand how your campaigns perform.

Wrapping It Up

Now that you know how important marketing automation software is for your organization, it is time to get one. As per the recent survey from Statista, marketing automation is the second-most effective digital marketing technique after content marketing and has impacted so many businesses already. 

Select the right marketing automation software for your business and see how it can transform your entire marketing strategy and aid your marketing, sales, and support team.

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