Recently, the world has been turned upside down. With advancements in technology and globalization, companies that were once brick-and-mortar are now digital. While only some companies can convert to digital companies, every company should have a digital presence. For those who need convincing of this fact, here are six reasons why all companies need to have a digital presence:
1. Better Customer Support
Today, customers are increasingly looking at their options before they purchase a product, and they don’t want to speak to the same person who sold them the product. This is understandable because many scams today are trying to steal customer information. With a digital presence, customers can contact your company’s representative via email or live chat directly from your website. When you have an online presence, you can take advantage of social media so that customers know immediately when you’re open.
2. Improved Company Image
Right now, there are hundreds of websites that allow people to review products and services online. People are more likely to purchase a product or service from a company with positive reviews than from negative ones. Therefore, customers who don’t see any reviews of your company online may think your service could be better. Creating a digital presence will help drive up positive reviews on third-party websites, improving your company image.
3. Increased Lead Generation
More often than not, new leads are generated from online sources rather than offline resources like cold calling and door knocking. Having a digital presence makes it much easier to connect with your target audience. When you have a well-designed website, people on the internet will notice it. A digital presence can also result in people visiting your site who weren’t looking for you specifically, which can bring in more leads.
4. Improved Search Engine Rankings
Companies must invest in SEO if they want their site to appear at the top of search engines. A physical location doesn’t help with search engine rankings because most of the results are for businesses in the same area. However, when you have an online presence, customers looking for products that you offer will be able to find you accordingly. In the last year, more companies have begun to use online marketing strategies, which means that search engine rankings are more competitive.
5. Expanded Reach
A digital presence allows you to connect with more people than you could with a physical location alone. If you only have a physical business, your reach will be limited to wherever your location happens to be. On the other hand, when your business has a website, it can be accessed by anybody who has Internet access. This could lead to additional sales and revenue that was only possible because you had an online presence.
6. Cheaper Startup Costs
Yes, you indeed need a website to have a digital presence. This is impossible with a physical location because you’d have to build everything from scratch. In the online world, however, you can get an affordable website provider that will do all the hard work for you. What’s more, there are many different packages these days, and it may be possible to find one that fits your budget.
All companies must have a digital presence to remain competitive in today’s economy. You can use internet marketing strategies like SEO and social media, which allow you to connect with more customers at less cost than traditional marketing methods.
