Latest News

6 Powerful Content Marketing Ideas for 2022


There is a limited amount of time in the day and you want to make sure you spend your content efforts knowing what you are doing.

Here are 6 powerful content ideas you can start with today:

  1. Guest post 10x better

Guest writing or guest posting is when you write a post for another blog like SYP STUDIOS.

You’ve probably already heard of this tactic, it’s far from new. But with so many people doing it today, it has lost its effectiveness—unless you really try.

This is where being a 10X better guest author or 10X guest blogging comes into play.

10X guest blogging is when you write a guest post that is at least 10 times better than the currently highest ranking post on the topic.Stocks Herald is also well known guest blogging website where you can publish your articles and enjoy its amazing results.

  1. Create a newsletter that excites subscribers

Newsletters have a reputation for being boring. Blame marketers who treat this channel like a megaphone for content that matters only to themselves.

When you promote content that no one wants to read, you run the risk of people unsubscribing. And yes, this includes your customers.

Low email open rates can signal that churn is just around the corner.

How can you do this?

Segment your email subscribers based on their behavior and background (eg what they read, where they came from, etc.) You can do this automatically in most email marketing software.

  1. Host a series of webinars

If you want to make your content marketing more interactive and potentially more cost effective, try webinars. 80% of marketers say these online events lower their cost per lead.

And while you’re at it, invite attendees as speakers or co-presenters to increase your webinar’s distribution.

Wynter, a go-to-market research platform, hosts a series of virtual events featuring renowned professionals in their field.

  1. Create checklists, templates or tools

When reading giant guides and tutorials, we often get stuck on what to do next.

This is where checklists, templates and tools come in handy. They guide your readers to take the next step and stay on track with their action plan.


There are various pros and cons when it comes to leaving these gifts open or closed. Give them away upon registration and you can build your email list and segment your subscribers. Put them in the open and you can potentially increase your linking and organic SEO results.

  1. Give away your most precious knowledge

Imagine that you tell your target market how to create the product or service you offer step by step for free. Surely you would be broke in a week, right?

Well no! That’s because most people won’t be willing to put in the effort to get the job done on their own.

Instead, they’ll probably hire the company that clearly knows what it’s doing—you.

  1. Publish original research

Journalists and bloggers (like myself) are constantly on the hunt for statistics to support the claims they make in the articles they write. And when they find relevant stats from a reputable source, they usually mention it and link to the brand.

Final thoughts

If you want to attract leads without building an audience from scratch or expanding your existing content to attract more potential customers, these 11 ideas will help you make progress with your goals.

To Top

Pin It on Pinterest

Share This