6 Emerging Tech Trends in the Healthcare Industry

6 Emerging Tech Trends in the Healthcare Industry

If you work within the healthcare industry, you will know only too well how new technologies are shaping the future of the sector. From artificial intelligence to remote care, virtual reality to predictive analysis, it has never been a more exciting time for the medical community. From improving patient care to streamlining administrative tasks, emerging technologies are revolutionizing the way healthcare is delivered.

Read on to discover the top six emerging tech trends in the healthcare industry this year. Plus, learn how they can help to improve the way that you provide care to your patients. 

1. Artificial intelligence 

Artificial intelligence (AI) is becoming increasingly widespread across multiple industries. However, it is within the healthcare sector that it is really making an impact.

With so many applications, such as examining patient information, developing new treatments, and improving diagnostic procedures, the sky really is the limit when it comes to artificial intelligence in healthcare. 

2. Virtual care 

Remote patient monitoring and virtual care have become a lot more commonplace since the pandemic, with medical professionals looking for more versatile care solutions. From appointment management to secure messaging and remote evaluations to wearable devices, there are so many innovative technologies that are being used to facilitate the doctor/patient relationship. 

Robotics are also being used to provide virtual care and to help medical professionals to manage their heavy workloads. 

3. Digital marketing 

There is a wide range of innovative digital marketing techniques that can be used by the healthcare industry to help improve patient services. For example, mobile marketing provides a cost-effective way to reach people on their smartphones, tablets, and other mobile devices. App-based marketing is also taking off in a big way, as well as location-based marketing. 

Other digital marketing techniques that the healthcare sector can benefit from include demographic targeting, search engine optimization, and responsive websites. If you would like to explore any of these digital marketing strategies, then a medical marketing agency is just what you need.  

4. Augmented reality 

There are several applications for augmented reality in the healthcare industry including in physiotherapy where it can be used to help treat mental trauma and to cure phobias. 

Augmented reality glasses can also be used to overlay CAT scans and 3D scan data to see inside patients’ bodies. 

5. Predictive analysis 

Predictive analysis can be used alongside artificial intelligence and other new technologies to discover unique insights into patients’ conditions. More specifically, medical professionals will be able to make more accurate diagnoses and choose the best treatments. 

This, in turn, can lower the associated costs of treating a patient and improve patient outcomes across the board. 

6. Mental health technologies 

Mental health conditions are increasing across the globe, with depression, anxiety, and substance abuse affecting more people than ever before. 

In terms of technologies to aid mental health care, there have been a number of new developments in recent years, including digital therapeutics (DTx), which are software-based products that are designed to prevent, manage, and treat a wide range of medical conditions such as mental health issues. 

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