The President of 5WPR, Dara Busch says that influencers are able to deliver more qualified prospects to companies than any other marketing channel. This is something we are clearly seeing across the board, as more individuals are getting active on social media and using it to their advantage — ultimately to become influencers within their own niche market, or working alongside brands and business in helping them reach new audiences.
With this in mind, some of the best influencer marketing campaigns come from peers, or targeted influencers, especially for campaigns that market niche products or services. However, it’s also just as important to understand the many different ways available when it comes to marketing and PR through social media.
After reading through the list below, you will have a much better understanding on what methods work most effectively, and how to best approach each.
Event Activation
Event activation influencer campaigns are aimed at promoting gatherings, meetups, and other similar events. The goal of these types of campaigns is for companies to create partnerships with the right influencers. Such partnerships can drive brand awareness and create long-lasting relationships with target audiences. With the help of the right influencers, companies can appear more credible to consumers, which increases sales.
Giveaways
Companies that are looking for a cost-effective strategy for lead generation and branding can turn to giveaway campaigns. This type of campaign entices the target audiences to share giveaway events with their social circles. When creating a giveaway campaign in partnership with influencers, it’s important to have entrants share posts, and for them to tag other people in the comments under the giveaway announcement post on social media. This way, the campaign can generate thousands of likes and comments, reach more people, and make the company creating the campaign more memorable to consumers.
Pre-Releases
Businesses can also utilize influencer marketing campaigns to build up anticipation and buzz for an upcoming product or service. Pre-release influencer marketing campaigns help companies preview the upcoming product and tease the audiences so they get excited over a product. As an added bonus, companies can also create an exclusive discount code for consumers to use before the product launches, which gives them a small discount if they order the product before the launch date.
Social Media Takeover
Social media takeover campaigns have become quite popular in the last few years, allowing companies to get exposed to new audiences and drive more social media engagement. With these types of campaigns, an influencer “takes over” the social media account of the brand, and gets posting and sharing privileges for a certain amount of time. The key to achieving success with social media takeover campaigns is to work with an influencer that has a loyal follower base.
Sponsored Posts
With the help of a sponsored post from an influencer marketing campaign, companies can build more trust with their audiences, and drive sales. The best influencers for these types of campaigns are the ones that are authentic, provide high-quality content, and have a high rate of engagement.
Unboxing Videos
The unboxing video influencer campaign is relatively self-explanatory. All it takes is for a company to send out its latest product to an influencer who will then unbox that product and talk about that process with the audience. This type of content can help companies improve their brand story and reach new audiences of consumers. Unboxing videos aren’t just about selling a new product, but about the experience of receiving a product and using it.
How to Get the Most Out of Your Social Media Marketing Efforts
As noted at the beginning of the article, social media marketing is growing in a wide range if directions. Right now, content creation and marketing with influencers is even more attractive as their reach continues to grow.
For more information about everything listed above, be sure to follow Dara Busch, the President of leading PR firm 5WPR.
