Artificial intelligence (AI) and machine learning aren’t just the prerogatives of international corporations anymore. They’re changing the environment for small businesses too. According to data from Marketing Interactive, just under a third of all B2B companies will be using Artificial Intelligence tools to enhance at least one of their primary sales processes by 2020.
Here are five ways, in which writers can use these tools to their advantage:
- Plagiarism detection
- Smart proofreading
- Increase Efficiency
- Content evaluation
- Better Ads
Let’s now go into detail.
1) Plagiarism Detection
On occasion, writers copy someone else’s ideas literally without quoting them accurately. This can be done on purpose to save time and effort, but it can also be by accident. Sometimes, it just slips your mind, especially if you have a lot of copywriting to do and tight deadlines. However, it can come back to haunt you in the form of a client who is unwilling to pay for your non-original work.
Tools that operate based on AI algorithms can help writers detect and rectify plagiarized content, which enforces the idea of fair use of information and text.
2) Proofreading Features
A lot of AI tools help writers with proofreading features. These features detect and correct grammar and spelling errors. Online writing assistants like Grammarly are indispensable to writers creating text in English without English being their native tongue. There are some relatively advanced tools like MS Word Editor, which can provide more services because it has a bigger understanding of context and writing nuances. An example of this is that it can flag inappropriate or overused words.
3) Increase Efficiency
Gartner has recently published a report, which suggests that AI can help improve lead conversion and closure rates. AI tools can help publishers enhance efficiency, maximize their output, and create higher quality. Specifically, AI can:
- Speed up decision making by supplying relevant information and analysis from the get-go
- Save time for data entry with consistent and reliable data
- Enhance comps to go beyond subjective opinions/in house awareness
- Ease scaling challenges with its ability to ingest backlist content
By applying AI and machine learning algorithms to certain aspects such as data entry, categorization, audience targeting, and statistical analysis, writers can work faster and generate a more exciting and appealing text.
Any writer will tell you that you need to read a lot of materials to write an excellent article. There are too many resources online and too little time to go over all of the relevant ones. AI algorithms like Algorithmia’s Summarizer assist writers by summarizing long texts. You no longer have to read them yourself. The tool helps you get the essence.
4) Content Evaluation
Tools like Yoast and Atomic Reach use a scoring system to evaluate the quality of your content. Mainly, readability is assessed. These tools check for long paragraphs, passive voice, and use of transition words.
Poor use of transition words, passive voice, and long sentences and paragraphs make it less likely that your site will show up on the first few pages of Google. Hence, Artificial Intelligence tools make your articles more discoverable. Tools like these are now considered standard and even imperative in most online writing services.
5) Better Ads
Facebook generated over $12 billion in revenue in the fourth quarter of 2017, primarily due to the platform’s ability to use Artificial Intelligence tools to identify the right audience for a given ad. This is good news for ad writers. Known as “lookalike audiences,” this tool provides the medium with a list of its best customers, including customers’ email, phone numbers, and addresses. Then, the machine learning software creates similar audiences for its ads based on this info.
This allows copywriters that work with ads to have a deeper understanding of what cues and triggers are more likely to work on the target audience.
As beneficial as they can be, you need to pick and choose the Artificial Intelligence tools you work with carefully depending on the type and purpose of the texts you write. Are you looking for laser-focused forecasting reports or a more personalized way to communicate with prospects? Collect feedback from your audience and take the time to learn the software so you can maximize your advantage.
Daniela McVicker is a passionate writer, dedicated to traveling and teaching people to lead a better life. She’s a psychology graduate from Durham University. Daniela is currently an editor for Rated By Students.