WhatsApp marketing is nothing but promoting your products/services and engaging with your audience through WhatsApp. We widely use WhatsApp to communicate with our friends and family on a regular basis.
Thus, when you use this app to market/promote your products and reply to your consumers’ queries, it becomes the most personalized form of communication and shopping experience.
Let’s see why so many brands are already using it and why you should use it too!
- Set up a complete business profile
The business app has additional, handy features that allow you to create a business profile with information such as name, profile picture, business address (with map), business category, business description, business hours, email address, and up to 2 websites links.
Such information is useful for current and potential customers who want to know the credibility of a buyer as well as be able to contact you when needed. People you message through the business app will also be able to see that the contact belongs to a business account.
- Hassle-Free Payments
You can send and receive payments via WhatsApp! How cool is that? You can generate a lead, convert them into a consumer and receive payments all through your WhatsApp Business app. It has proved to be a safe payment method and thus, even consumers won’t hesitate.
- Create Broadcast Lists
Create lists related to specific topics, then blast one-way communications designed to increase engagement, much like you do on Twitter. For example, include links or invitations in your messages.
- Take Advantage of Group Chat
Group messages are shared among all members of a group, including responses from any participant of the group. Think “interactive.” This is especially useful when conducting focus groups. Or performing market studies prior to a product launch.
- Make Creative Offers & Promotions and Build User Loyalty
Looking for a creative way to make new offers? WhatsApp may be just what you’re looking for. Companies like Homeshop and Absolut Vodka are already using it to direct people to promotions on Youtube.
Collectively, the group lists in WhatsApp have exhibited more brand loyalty than other social media groups. Similarly, brand personas seem to have developed a good rapport with their followers. This is reinforced with the tools mentioned above, like push notifications, group chats, and broadcast lists.
The WhatsApp Business app is free to download and hence, the cost for WhatsApp Marketing is zero. If you do buy some additional software then that may cost you like TeleCRM’s WhatsApp CRM, where not only you can capture all leads automatically in the CRM but also check their status like how soon are they likely to close.
And if you have a dedicated person handling your WhatsApp marketing, then his salary is the only cost you need to bear.
That’s all folks! We hope this blog has helped you understand how to use WhatsApp marketing and everything related to WhatsApp Business.