Running a successful ecommerce business is more than just launching a fancy website. Amidst the competition of online stores that have been on the rise, you have to look into more creative ways to ensure that your brand or product stands out from the rest.
Search engine optimization is one way to make your website rank above other competitors but it is not an easy job. Below we have compiled a list of tips that can help you improve the content and SEO of your website overtime. Let’s take a look!
Pay Attention to Content and Keep It Updated Regularly
The first step towards creating a rank-worthy site is to check and double-check the kind of content that you are uploading. This is one of the most crucial elements of your site.
According to multiple surveys, good content needs to be a mix of bold and italics, humor and informational parts along with jargons that keep the reading interesting for people who have just landed on the page.
However, it is essential to not overdo it. Keep the content focused on what the users would want to know.. For example, if the users came to you searching for the stores that accept payment via Affirm then it is beneficial to get straight to the point instead of beating around the bush for a few paragraphs in the start.
Meta-Description and Meta-Title Can Enhance The Reach of Your Website
Each page on your site would include a space where to insert metadata i.e. the information about the content there. It is important to review this and keep it updated at all times.
Title metadata and the meta-description is displayed at the top of the window and on the Google result page. Therefore, it is the most important section of your page.
The goal of both these elements should be to display the main theme of the blog, product, or the article as concisely as possible.
Great Title Speaks Volume – Trust Us On That!
Before the readers get down to the main content, he would assess how interesting or useful the title is. That is why, it is an element of a blog post that you need to be quite considerate about.
If you really wish to keep the audience guessing and intrigued, it is better to ask questions in the title that the readers would be interested to find out more about.
Moreover, a successful title should be a combination of words that are easy to grasp and other words that are least used in headlines.
For example, “How To Avoid The Three Intimidating Mistakes That Most Ecommerce Businesses Make?” is a great example of a headline that would work well in both SEO, search results and through the use of native marketing.
This title is enough to catch the attention of a reader who is looking to establish a new online business and words like Intimidating will give the title an edge over other competitors that have only utilized plain words in their post title.
Learn To Optimize Your Webpage For Mobile Use
Many surveys have pointed out that the majority of the customers and the buyers access websites through mobile phones now instead of utilizing personal computers or laptops.
It is a plus point if you can optimize your web content and format for use on mobile and that would hopefully correct the SEO metrics.
When designing a site for mobile access, the theme should be simple and friendly for use on a small screen. You can then run a mobile site speed test to see how the page is doing regularly.
Add Visuals To Make The Content More Understandable
The words on your page may convey a lot but if you want the users to grasp the main content within seconds, then it is better to sum it up using visuals and graphics.
This is most convenient when you need to explain how a process works so that the clients can follow it through easily. For example, when pointing out how to add products to the cart and then pay via checking account, you can back up the content with screenshots to show exactly clicks and taps that any visitor needs to perform.
As you can see, these changes are not even difficult to implement. Once you know how to integrate them successfully in your website design and content management plan, you would hopefully see a positive improvement in traffic and lower bounce rates!