Having a visually appealing website is great, but that alone is not enough to deliver a great user experience.
On the other hand, a site that is easy to use, fully functional, and easy on the eye can bring more traffic and happier visitors. However, it can be difficult to figure out how to offer the best possible experience on your website.
If you know a few common ways to help your visitors and improve your web presence, you can serve them better. To achieve this, take a look below and check out our handpicked UX tips.
Use website localization
It can be difficult to make your website available in different languages, but it can also be very rewarding.
There are a lot of things you need to know about website localization if you’re trying to make your website accessible to people all over the world. This will improve your UX considerably.
With so many different cultures and ways to buy, website localization can seem like a lot of work. After all, the list of websites that don’t work well in other countries is very long.
Make sure you don’t join the many companies that have made mistakes when going global. If you want to avoid that, you’ll need to get everything right.
Here is what you need to do:
- Identify your target market.
- Assemble a localization team.
- Do your keyword research.
- Automate the process.
- Internationalize your website.
- Test, test, test.
- Keep localizing even after you launch.
Build a helpdesk
Having a helpdesk can help you improve the experience delivered to your customers.
But what is a helpdesk and how can it help you? Simply put, this is where you can see all of the communication and requests from your customers. You can use a helpdesk to help your customers or any other group of people, like your employees. This will help you improve and speed up your communication.
An important part of a helpdesk is the way it tracks tickets. In your helpdesk, you and your team will be able to manage and respond to requests from customers when they fill out a form or send an email to your company.
This also lets you see the history of all of your customer interactions and make sure that problems are solved.
A good helpdesk should handle a lot of different types of communication so that you can keep all of your communication in one place. Customers need to be able to use different forms, email addresses, and other methods to get in touch with you.
Be smart with your website’s white space
To many designers, white space is one of the most important parts of a good website design.
To make your text and images stand out, add some space around them. This is known as “negative space” or simply “margin.”
Padding titles and text with white space can increase people’s attention too. People will think your website is more open and ready to use if there is a lot of space between various elements.
This “breathing room” can help when your material is read by your visitors. However, you must strike a balance between the demand for utility and the necessity for white space.
The basic concept is to decide what is most important to you and give it a lot of space on the website while keeping the page from becoming too cluttered.
Page speed is a priority
During their time on your website, users want to have a quick and easy time. It is well known that people tend to buy things from pages that load in one to two seconds rather than from those that take a long time to load.
According to various studies, at least 40% of people leave a site that takes more than three seconds to load. People now expect websites to load faster because they use their phones more often.
A slow-loading site can make browsing more difficult. If your website is slow, expect more potential customers to leave your website before they have a chance to look around and see what you have to offer.
What can you do to avoid this? Use Google’s free services to see how fast your website is. On the internet, you can also look for a lot of other ways to speed up page load times for both phones and computers.
Be smart with bullet points
If you use bullet points, it can be very easy for people who visit your website to find solutions, benefits, and the most important parts of your products and services.
If you write down your ideas in bullets, it looks better and is easier for people to remember.
For a more creative approach, you can also leave out the circles and use icons that show the text instead of circles. This will make it easier for people to read the text and add value to your site.
You’ll not only be reinforcing your message with a visual aid, but your visitors will also enjoy the different things you want to show them.
Website visitors want and expect to have a fast, rewarding, and easy experience every time they come to your site. It is up to you to deliver and make that possible. And the tips you have just seen will help you achieve that.