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5 Ways to Boost Engagement with Targeted Push Notifications

Push Notifications

Web push notifications are a popular marketing tactic helping businesses engage, retain, and increase conversions in the current digital era. To get the most out of this interesting tool, businesses should use top push notification marketing solutions. Let’s first review the fundamentals before we continue.

What Are Push Notifications?

Crisp messages from websites on users’ mobile devices or desktops are known as push notifications. Users can interact with the website or app and learn more about it owing to the push notification marketing solutions. Your brand can benefit from web push notifications by increasing sales and helping users remember your company. But when push notifications are correctly used, you may benefit from these advantages.

Websites can urge users to take several desired actions using browser push notifications. They are useful for any sector in attracting people because of how simple they are to use and how effective they are.

Consider these five effective push notification marketing solutions for your company if you haven’t already since they are detailed in this post.

1. Use More Personalized Messages

Push notifications are tools for generating sales, so you must be careful while delivering messages. Utilize a customised message rather than a standard push notification. The likelihood of engagement and conversion increases if you send a personalised message together with an image and pertinent information about the product your customer was looking for.

Measure the effectiveness of your web push notification service after sending a customised notification.

Measuring the success rate of your notification issued would be beneficial. You can then get a more comprehensive understanding of the push notification technique.

Using the personalisation APIs and trigger APIs, the push notifications marketing solutions enable you to create customised web push notifications in a variety of ways.

2. Create a Notification Strategy Based on Behaviour and Preferences

User behaviour plays a significant role in choosing the proper push notification to send. Many marketers utilise this valuable tool for business to increase engagement and conversion. Behaviour-based automation is a marketing strategy that uses customer behavior data to trigger automated messages and campaigns. This data may include website visits, clicks, purchases, and other interactions. By using this data to personalize messaging and offers, marketers can increase engagement and conversions.

Nevertheless, automated alerts have become too frequent. Behavioural targeting works great for app engagement and remarketing goals, but it is ineffective for total reliance on all data types.

To make it clearer, 58% of push messages are disregarded by subscribers if you just rely on automatic push alerts. Only when users are given the information to make an informed decision do such communications assist marketers.

The automation system cannot determine whether the shopping was stopped voluntarily or was interrupted for any reason.

The bottom line is to use behaviour-based push notifications sparingly and to pay attention to preference-based alerts.

Consider Facebook as an illustration of how it offers in-app settings to enable users to choose which notifications to receive and which to block.

3. Implement a Geofencing Strategy that Includes Push Notifications

Location-based or geo-fencing alerts are the most prevalent notifications after preference-based ones. However, there is a drawback to geo-fencing notifications, which is that not all businesses can utilise them. However, if you believe there may be a chance to use it, ensure you have it.

Geo-fencing notifications help track subscribers’ current whereabouts so that pertinent warnings can be sent to those nearby. These alerts increase user interaction and increase app retention.

4. Send Notification at Appropriate Time

Similar to how timing is a crucial component in social media, timing is critical in push notifications. Sending notifications at the right moment and according to user context is crucial.

Automated push notifications can be a powerful tool to engage with customers and increase conversions. By triggering notifications when a new user visits or adds an item to their cart but leaves without completing their purchase, businesses can remind customers about their products and potentially entice them to return and complete their purchase. These notifications can be personalized and timed strategically to optimize their effectiveness. With the help of customer data and analytics, businesses can create targeted and relevant notifications to re-engage potential customers and ultimately drive sales.

5. Employ Multi-Channel Strategy

Using a multi-channel strategy through push notifications marketing solutions would be a terrific first step in making your efforts more focused on results. Use drip notifications in addition to push notifications to persuade your audiences that they are in the appropriate place and will benefit from receiving them.

Your brand memory and conversion rates will increase if you employ a multi-platform strategy across all channels, including Push, Social Media, Email, and Search Engines.

Some use cases are as follows:

  • Targeting Different Devices: You can use different channels to reach customers on different devices. For example, you can send a push notification to a user’s smartphone, and if they don’t engage with it, you can follow up with an email or SMS message.
  • Segmenting Your Audience: By using multiple channels, you can target specific segments of your audience based on their preferences and behaviour. For example, you can send a push notification to users who have abandoned their shopping carts and follow up with an email to users who have recently made a purchase.
  • Reminding Customers of Upcoming Events or Promotions: Multi-channel notifications can help keep your customers informed about upcoming events or promotions. For example, you can send a push notification to remind customers about an upcoming sale and follow up with an email to give them more information.
  • Re-Engaging Inactive Users: If you have inactive users, you can use a multi-channel approach to try and re-engage them. For example, you can send a push notification to try and bring them back to your app, and if they don’t engage, follow up with an email to see if they need any help or have any questions.
  • Cross-Promoting Other Products or Services: If you have multiple products or services, you can use a multi-channel approach to cross-promote them. For example, you can send a push notification about a new product and follow up with an email to give customers more information about how it can benefit them.


One of the effective but underutilised marketing tools is push notifications marketing solutions. There are a lot of companies out there that don’t use the push notifications stated above. If you take note of them and employ them, they can prove to be your most successful company plan.

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