Who doesn’t love to watch YouTube videos?
Whether it’s for education or fun, we log into YouTube multiple times a day.
It’s the most popular video platform on the internet and the second most visited website on the entire planet, just behind Google.
According to stats, YouTube has around 2.7 billion active users on the platform who watch YouTube videos at least once a month.
Additionally, over 500 hours of videos are being watched on YouTube every single minute.
I can present hundreds of these YouTube stats that are sufficient to convince anyone that YouTube is the most powerful and influential platform in the world.
If you run a business and your business is still not on YouTube, you’re missing out on a huge opportunity to get more customers and build your brand.
In this post, we’re going to give you 5 reasons why your business should be on YouTube at any cost. So let’s dive right in.
5 Reasons to Start a YouTube Channel For Your Business
1. Video is The Future
According to statistics, 91% of consumers want to see more online video content from brands.
An estimated 3.37 billion users watch video content on the internet every single day. That’s how popular and powerful videos are these days.
In fact, in the next 5 years, videos are projected to account for 90% of the world’s internet traffic. Believe it or not, from shopping to doctor consultations, everything is going to be on video.
The days are gone when people wanted to read about your business in Forbes articles.
Instead, people, these days, prefer to watch what your business does in real-life action.
Remember, a picture might be worth thousands of words, but a video is worth millions of words.
Your YouTube videos will work as a 24/7 salesman for your business and convert customers like hotcakes on complete automation without spending any money on ads.
You can miss a party, but you can’t miss this revolution.
The world is on YouTube; why isn’t your business?
2. Get Huge Organic Reach
YouTube is like a mall. Billions of people step into this mall every single day and visit multiple stores.
If you want to grow your business in this age of the internet and videos, you have to open your shop in this mall.
It’s not an option anymore. When you create compelling content, you’re placing your business on a worldwide stage.
You’re showcasing your products or services to the world without spending on any ads or marketing.
YouTube’s algorithm can be your friend here as it rewards quality content with more visibility and reach.
Your ideal customer should not miss a chance to see the potential of your products or services.
3. Educate Your Potential Customers About Your Product or Service
YouTube is an excellent platform to educate your existing and new customers about your products or services.
Especially if you have a product or service that is somewhat unique and unfamiliar to people, demonstrating your product demos on YouTube can be a game-changer for you.
Simply explaining your product or service within a 30-second ad is not enough to educate your customers and help them understand how your product or service truly works.
You need to go one step further and provide a more detailed explanation. With a YouTube channel, you have more time to show people how your product works.
You can create videos that teach them how to use it or explain why it’s useful.
This assists your potential customers in better understanding your product or service and helps them make informed decisions quickly.
4. Build Brand Value
A brand is akin to your business identity.
Regardless of whether you’re establishing a local coffee shop or an e-commerce store, you must begin putting effort into building your brand identity from day one.
On your YouTube channel, you can share content that portrays what your business is all about and why someone should choose your products or services.
You can provide glimpses behind the scenes, introduce the people working at your business, and even create humorous videos to capture your viewers’ attention.
This also enables your potential customers to connect with your business and makes them feel like they have a personal understanding of your business.
When people connect with your business on a deeper level, they’re more likely to keep purchasing from you, even without ads or reminders.
5. Get Free Customers Without Ads
If you’re starting a new business, chances are you don’t have a substantial budget for ads. However, this shouldn’t hinder your business’s growth.
I understand that organic reach on most social media platforms is almost nonexistent, and achieving reach without paying for ads is nearly impossible.
However, there’s one platform where organic reach remains as effective as when the platform began: YouTube.
Regardless of whether you invest in ads or not, if you upload quality content on YouTube, your videos will undoubtedly receive organic promotion.
And the greater your reach, the more free customers you can attract for your products or services.
These are some of the reasons why you should start a YouTube channel for your business.
Every business, whether small or a Fortune 500 company, recognizes the power of YouTube.
Hence, they consistently strive to maintain an active presence on the platform in various forms. If you don’t hop on this trend now, it will become exceedingly difficult to market your business in the future.
So, if you haven’t yet begun creating videos on YouTube to showcase your business, start today.