Content is an essential part of anything you self online or offline. You cannot sell anything unless you tell the consumer about its important application and why it differs. Everything from paid advertisements to even the smallest text written on a product’s label is part of content marketing. As the internet is gaining more users daily, brand writers and readers are exposed to mainstream content marketing strategies online.
One type of these content creation tactics is ghostwriting. As spooky as the name sounds, it is nothing dangerous at all. Ghostwriting is an umbrella term that describes writing articles, blogs, books, research studies, and social media content for a brand without taking any direct credit. Many influential personalities, companies, and politicians hire them to write autobiographies and speeches. These writers are writing prodigies who work without credit to facilitate people who have longed to create their books or establish their brands.
Many companies hire them to create business copies, product descriptions, and long-form content such as blogs to promote them online. Ghostwriters have now become an essential part of the writing community. With the ever-growing demand for better content and a user-centric approach, many people require constant assistance to make better website content. This blog will delve deeper into the roles and responsibilities of ghost blog writers and why they are so significant in elevating your brand’s image.
Why Is It Necessary to Hire a Ghostwriter for Your Blogs?
Not everyone knows the art of weaving words that can attract a whole virtual crowd around them. Therefore outsourcing your work to a ghostwriter will provide built-in content support to the recruiter. Even when you know your way with words, there is a high probability that you already have a lot on your plate. Managing a business can be a hefty task and take a toll on your creativity.
As Google’s algorithm now emphasizes link building, SEO experts suggest creating long-form content to build backlinks. Long-form content includes ebooks, blogs, case studies, and so on. This type of content usually has a word length of 1150 to 2500 words. And this word count can jump to even more words for ebooks and research studies.
Companies that post sixteen blogs daily can get more return on investment than companies that only post one or two weekly blogs. Writing this much content every day can not be possible for a person managing the whole business. Therefore they can hire an experienced external help who posts consistently on your website to strengthen its SEO and build authority on the world wide web.
5 Ways To Find Ghostwriters For Hire?
Finding the right ghostwriter for your site can be challenging if you are searching with “ghostwriters for hire” since most of them are dedicated to their work ethic. And can only show a few published samples in their name. However, many online agencies now have a separate team of ghostwriters to help their clients. Although initially limited to books, exceptional content marketing also calls for top-notch writing services. Here are ways you can hire the right ghostwriter for your business.
Test Trials for Building Trust
Once you start hunting for a ghostwriter, you will come across many candidates with attractive pitches and fulfilling portfolios; however, deciding by using just that would be foolish. Assign them a small assignment to judge their expertise in the niche. You can ask them to write a paid sample for you as well.
Shortlist Candidates That Match the Requirements
It will not be a good sight for a writer to send you a finished product that does not meet your expectations. It can be disappointing and a waste of your precious time. Therefore defining your business goal, writing style, and other specifications is necessary to find the right candidate. For example, if you have a healthcare business, a medical ghostwriter is far more resourceful than a general creative ghostwriter.
After some trial and error, you can find the right fit for your business. Look at their writing styles and ask for samples and portfolios to make an informed decision. You can then shortlist a few agencies to discuss your business goals and tone with them.
Show Equal Partnership With the Ghostwriter.
Your work as a business person does not end with hiring a ghostwriter. You have to work with them, hold meetings, provide feedback, and work on their suggestions for improving your marketing strategy. If you want a blog to be on par with the content brief, communicate them clearly to the writer.
Suppose you are an expert in your field but need more time to curate them in a blog. You can tell those ideas, aspirations, and knowledge to a ghostwriter, and they will craft it neatly into an informative/creative blog post. But the key is providing them with accurate directions.
Address Revisions and Extra Workload Beforehand
You can do so much for your website with a ghostwriter on board. They can do many paid tasks like social media content, writing video scripts, and even meta descriptions. Other than revisions included in the initial package, additional services will have extra charges. Discuss these charges during the hiring process with the writer or the agency to avoid any disturbances in the production process.
Use Content Guidelines to Avoid Quality Issues
Draw a content guideline before assigning the topic to the writer to ensure they have all the helpful material required to complete the blog on time. Make pointers about word length, outline, and reference blog to facilitate the writer on every step. You can also define your expectations for the end product and how many words each paragraph should contain.
Find Ghostwriters for Hire Online
Hiring a ghostwriter helps you share the burden of marketing your business or product. They can write high-quality content for you, given that there is a detailed brief about the results. Ghostwriters usually need help to show their published work to the buyer, which makes it difficult to assess their expertise. However, a writing agency may help you more seamlessly by showing their writers’ feedback, reviews, and samples. Lincoln Writes is also an experienced writing service with a team of ghostwriters at their client’s service. They provide timely revisions, consultations, and new content ideas to gain traction. Lincoln Writes is your way to go if you are also looking for a helping hand to produce eye-catching blogs for your website!
Laura Parker is a professional blog writer with over 5 years of experience in the industry. She holds a degree in English Literature and has a passion for writing engaging, informative, and creative content. Laura specializes in writing on a variety of topics including lifestyle, health, wellness, travel, and technology. When she’s not writing, Laura enjoys reading, exploring new places, and trying out new recipes in the kitchen. She is a firm believer in the power of self-care and is always looking for new ways to incorporate wellness into her daily routine.