Building a website is not an easy task. You need to keep so many factors in mind that it is almost overwhelming. But don’t worry, this think-piece will give you a healthy kick start. So, let’s begin!
- Make sure that the design of your website is simple and appropriate for your business
The design of a website is critical to attracting customers. A study reveals that customers spend 3 seconds on a website to make a purchase decision. This goes on to prove how the first impression is the last impression of your website.
The design of your site should be contemporary and aesthetic. Further, you must ensure your website designs go well with the business. For example, you may have a hotel business or clothing store, choose themes and colors that are appropriate for the business, and express your brand value.
Don’t forget to make it mobile-friendly because, in today’s mobile-first generation, it’s an absolute bummer if your site doesn’t have a pleasant experience on small screens.
You will lose not only your customers but also your site’s search engine ranking. As a result, Google won’t show the website on the first page.
- Include the contact information
No matter what kind of online business you do, you must place your contact information on the first page. The right place to add it is at the top of the page. You should also attach your social media links.
Customers may call you or email you to confirm if your business is legit or not. They may also have several questions about your product offerings or the available discounts, so make sure you’re approachable at the time.
- Keep the website pages clean and use a specific set of fonts
Most people think that filling the website with design elements or texts will make you appear more experienced. Well, in reality, it is absolutely the opposite.
In fact, if you want to give your customers a memorable experience, you need to keep pages clutter-free. Remove unnecessary widgets or texts. Don’t provide every piece of information on your website. It can confuse customers and overwhelm their minds with irrelevant information.
Use particular sets of fonts, colors, and GIFs so that viewers don’t get distracted from the primary goal, which is to make the purchase. Also, try writing short paragraphs and bullet points to increase the readability of articles or blogs. This will also improve your website’s ranking.
- Add CTA and social sharing options
While creating an e-commerce website, you must remember to put a Call-to-Action (CTA) feature on every page like “Shop Now,” “Sign up,” “Click to avail free consultation,” etc. These CTA buttons should be visible to the customers as soon as they land on the page and must be easily clickable. This way you can also grab hold of customers who navigate away with pop-ups or chatbots
Other than this, you can also convert your website visitors into your social media followers by adding the business’s social media profiles on the site.
- Use API development services
API or Application Programming Interfaces are mechanisms that help communicate two software components with each other with the help of several definitions and protocols.
If you incorporate it into your business, it is sure to help you massively.
API help save a lot of time for the business as they don’t need to create another system for saving customers’ information. For example, when you log into an app or website from your Google account, it automatically gets saved on the website.
A top-tier company, Uber has an API connection with a messaging platform named Twilio and Google maps. This way, they don’t have to create another real-time web mapping app and can focus on their core business. Just like these top companies, you can also get it built for your business with the help of API development services.
Over to you…
So, these are a few tips that can help you attract more customers to your website. If all of this seems too much, you can also hire an expert who can do it for you with more efficiency and precision.