It doesn’t really matter which industry you’re in and what type of business you’re starting, there is no denying that having a digital presence can help you achieve your goals. We live in an online world, and it’s important for companies of all sizes to invest in web design and digital marketing to generate leads, engage their audience, and convert more.
After all, you can bet that your potential customers are trying to find you online, and they will be disappointed if they see that you don’t have a website, or if they can’t find you online in general. Working remotely is growing in popularity and the workforce is becoming more digitally advanced. They will expect the same out of your own business.
There are many ways for a startup to take advantage of all the opportunities on the web, and it’s important to start investing in your digital presence as soon as possible in order to set the stage for long-term growth and success. To that end, today we are going to take a look at some solid tactics you can use on the web to achieve your goals.
1. Claim your GMB page
GMB, or Google My Business, is Google’s online platform where you can create a page for your company in order to give it an online digital presence. It’s important that you claim your GMB page in order to give Google all the information it needs to showcase your company on Google Maps, and the rest of the web. This is a very powerful tool that you should use to enhance your SEO efforts and build online visibility and awareness, regardless if you own a digital or a brick-and-mortar startup.
The key is to optimize your GMB profile as much as possible. Make sure to fill out all the fields, and add additional tags and descriptions that your customers might find useful. This platform is great for updating your business hours online during the holidays as well, and it also gives your customers the ability to get in touch with your company quickly.
2. Boost awareness with ads and SEO
To build brand awareness online, boost your visibility, and become a respected business in the eyes of your customers, you have to appear consistently in the relevant search results. Ideally, your startup should appear on the first page of Google to build social proof and authority across the web. This is how you generate leads and inspire people to put their trust in your brand.
You can do this by using the two most common methods of digital marketing, paid advertising and search engine optimization. The former is a great way to gain online exposure quickly and boost visibility, while the latter is a long-term strategy that will elevate your startup’s standing in the competitive online world. It’s important to invest in both in order to make gains on both fronts from the start.
3. Design a killer website that converts
No matter the type of business you’re launching, you can’t hope to capitalize on the opportunities on the web without a good, branded website. Creating a website that’s optimized for search engines as well as people is one of the best ways to thrive in the online world, especially if you’re operating in a competitive market and want to win over the local customers.
Local SEO has become an integral part of modern web design, and a professional website design agency will focus heavily on optimizing your site to appear at the top of the local search results. When working with web designers, you should also make sure that they tailor the design to your unique needs and goals, focus on UX and CX, and create a seamless browsing experience.
4. Capitalize on quality content marketing
Content marketing is a vital part of every digital marketing strategy, and it has the potential to take your startup forward in many ways. It’s not only important to have a content strategy for your startup, but also to always look for ways to beef up your content marketing efforts in order to boost SEO, generate qualified leads, and become an authority in your industry.
To do this efficiently and effectively, make sure to create a strict content schedule and keep publishing quality articles on your website on a regular basis. You can also diversify your content and add visuals, infographics, podcasts, and many other informative types of content that will appeal to different members of your target demographic. Weave keywords into your content strategy and optimize every article for Google to maximize its exposure, and make sure to publish on social media as well.
5. Build a thriving community on social media
Speaking of social media, keep in mind that social media marketing is one of the best ways to create a thriving online community and build social proof for your brand. You can do this by giving your startup a social media presence, post consistently on all channels, and engage your audience in a conversation about relevant topics and the things that matter to them.
You can use this opportunity to build social proof for your brand even further by inspiring people to share their experiences, post positive reviews, and create their own content about your brand. When potential customers see that your followers and loyal customers are interacting with your brand in a positive way, they will feel inspired to reach out, check out your products or services, and make the decision to buy.
Every startup should have a web presence in this digital day and age, unless they want to be on a straight path to failure. By implementing these tips yourself, you can build brand awareness and authority online with ease, which will help you start converting leads from the start.