According to statistics from Ahrefs Content Explorer Index, over 90% of websites receive no organic search traffic from Google.
This chilling statistic highlights that benefiting from an online presence takes more than creating a website and leaving the rest to luck.
Search Engine Optimization is vital if you want to stand out even a little among the billions of other websites nowadays. Hiring professional on-page SEO services is a proven way to help your website get the attention it deserves.
Keep reading to discover how best to get on board with this vital modern-day service now.
- Consider Recommendations and Reviews
Reputable SEO services rarely reach out directly to potential customers. They don’t use cold calls or unsolicited emails to attract clients.
Don’t fall prey to pretty promises from unknown entities claiming SEO expertise. Instead, get in touch with peers in your industry for guidance.
A referral from a respected business associate is an excellent way to get an honest opinion about an SEO service. You can also ask many detailed questions during your inquiry.
Compile a list of local SEO companies based on these interactions. Supplement it with information from reputable sources like LinkedIn or websites offering detailed synopses of top-performing SEO companies.
Once you’ve got a list of likely candidates, continue your search by looking up reviews for each one.
Don’t let a few negative reviews put you off a company. It’s best to focus on how they handled the situation and whether they resolved it.
- Research On-Page SEO Services Online
There are many facets to SEO, so consider which aspects you’d like to focus on. You can research some of your options among the services for content marketing, link building, and local SEO found here.
Once you know what you want, head online and start your search for local SEO companies. If you own a location-focused business, such as plumbing services, or rely on in-store purchases, it’s always best to work with a company that’s familiar with your area.
If you’re running an online store, location isn’t as important, unless you prefer face-to-face interactions and hands-on service.
It makes sense that a company that’s mastered SEO will appear early in your online searches for their service. Keep this in mind while you trawl the internet for information.
Go through every promising website and take a look at what the business offers, in line with the following:
- Does the website look professional?
- Is it easy to use?
- Does the company list its services?
- Do they have a brick-and-mortar address and contact information?
- Are there any reviews published on their site?
This information can help you find local SEO services that offer what you need to help your business grow. If you’re unsure of your needs, look for a company that offers consultations to help you figure it all out.
- Conduct an Interview
Your list of potential on-page SEO specialists should be a little shorter thanks to the above research efforts.
Reach out to each company on your list and ask them for a meeting. This is your chance to assess their services and figure out whether you feel at ease working with them.
You should ask many questions during this interaction, including:
- Do they have experience working with companies in your industry?
- What do they view as your major challenges and opportunities?
- Which overall strategies would they use for your business?
- What clients have they worked with previously?
- How does your pricing work?
- Am I bound to a long-term contract?
It might seem that a company is out to trap you by insisting on a contract, but it’s in your best interest to commit for the long term. Attracting organic online traffic to your website takes continuous effort over many months.
You should also inquire about how they will measure your website’s progress. Analytics can provide valuable data that helps guide your efforts.
- Consider SEO Company Attributes
Reporting and transparency are among the most important attributes of a good relationship with an SEO company. Reporting proves past performance and can also indicate areas for improvement.
Customer service is another big factor when deciding which company to work with. You’ll get an idea of how they stack up in this realm from reviews and your interactions with them.
Ask if you can meet with some of their team members. This will help you evaluate thought leadership within the company, which is a good indicator of structure and streamlined processes.
Finally, ask whether the company outsources any work. While this isn’t necessarily a bad thing, you need to know who is working on your company’s SEO strategy.
- Be Realistic
Many SEO service providers promise to make your business an overnight internet sensation. This simply isn’t possible.
Search engines value consistency, so it takes time to see results from your on-page SEO efforts. Rather, choose a company with a proven record that’s willing to work on a step-by-step plan to improve your business’s online visibility.
Ask them for referrals, and get in touch with these clients to find out more about how the SEO company works and the results they’ve achieved.
This is also a good opportunity to find out more about the strategies offered by the company. It’s easier to manage your expectations, avoid disappointment, and find the right fit for your business when you know how their SEO services work.
Some SEO companies can show you analytics to prove how their tactical success. Ask to see these, too.
Don’t let them fool you with talk of new SEO practices and tricks to get your website to the first page of the SERP. It’s impossible and pointless to update your SEO every time Google releases a new algorithm.
The best SEO companies know that solid SEO practices stand the test of time.
The Way Forward
It’s a case of slow and steady wins the race when it comes to finding the best on-page SEO services. Yet, the rewards are worth the wait if you consider these top tips.
Many companies offer these services nowadays, so you’re bound to find a good fit when you take the time to look.
Are you eager to explore more modern-day business tips? Browse our blog for interesting articles to inspire your business efforts.
