Digital Marketing

5 things you can do to make your webcast look more professional


With a rapid innovation in technology over recent years and the effects of the coronavirus pandemic which saw a majority population forced to work from home, there has been a huge influx in the use of webcasts for a variety of purposes for businesses and organisations. 

If you want to stand out and give off a good impression to your consumers, here are 5 things you can do to make your webcast video look more professional.

What are webcasts?

Webcasts are live events or presentations that are hosted online over the internet to a certain number of streamers. You can make these more professional by using the following tips. 

1) Choose an appropriate webcast platform 

Nowadays, you have more options than ever before for webcasting and live broadcasting platforms. Choosing the right webcast platform for you and your audience is crucial and could make a huge difference to making your webcast look professional. Many services have special and advanced features that can boost the look of your video such as lighting or focus features which will easily ensure your stream looks more professional.

2) Appropriate background

When on any video, you want your background to be as clean and clear as possible so that you are easy to distinguish from the backdrop. Having clutter and mess in your background can draw attention away from you and give off an unprofessional look to your consumers. 

Opting for a clear, solid background will look sleeker and professional as it will also give the impression that you could be filming from anywhere, such as at home or in an office – while a bed in the background clearly suggests that you’re at home.

3) Lighting is key

Lighting has a significant impact on the overall quality and appearance of a webcast video, so make it a top priority when filming. Simply ensuring you use enough well-placed lighting will allow your video to look more professional as it will be better quality and allow viewers to see you more clearly, whether it be natural sunlight or artificial lighting.

4) Use a tripod 

It can be difficult to capture your entire upper body and have your eyesight be in direct view without using a tripod. You may be using a built in webcam, but using a camera on a tripod will make for a much more professional look and allow your camera to stay stable throughout the entire video stream. You can also adjust a tripod to suit the height you want it to capture your face.

5) Carry out a test before going live

Enduring any technical issues during your webcast will instantly make you and your stream look less professional for the audience. Of course, technical difficulties cannot always be avoided, but many can be avoided if you carry out tests beforehand. 

Set up a test stream and invite several co-workers or volunteers to listen in and look for faults or issues with the stream and how it looks, for example any buffering or lagging.

And there you have it – 5 things that you can do to make your webcast look more professional. With these tips in mind, you will be able to ensure that your future webcasts are polished, engaging, and aesthetically pleasing. 

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