Online shopping is more prevalent now than ever. If you are trying to sell a new product online, you want to make sure you are able to reach the right audience. Before you begin selling, it is important to do research into your industry, who your consumers may be, and who your competitors are.
It is also important to research the best opportunities on where to sell your product online. To gain advice, check out Project FBA’s blog post about Shopify vs Amazon FBA, to see which popular option is the right choice for your product.
Here are 5 ways to use technology in your marketing strategy to sell online:
1. Create Original Videos
Since more people are online shopping, they are missing out on the real world experience of testing out how a product looks and works in real life. It is necessary to create videos with your product being used, so people can see it in action. For example, if you are selling clothing items, then you should create videos of someone wearing your clothes in real life.
If you create original videos through short-term storytelling, you engage audience members into hearing more about your product. Studies have shown our attention spans are decreasing and important to hook the audience within the first 8 seconds of the video. This high engagement can help spread the word on the product you are trying to advertise.
2. Create Infographics
Creating infographics on your company’s product allows information to be received in a colorful and exciting way. People pay attention to infographics because we are visual creatures who are attracted to organized shapes and color schemes. Infographics also capture people’s attention quickly, which is useful due to people’s short attention span.
Infographics are easily accessible and able to be shared to an Instagram story or post effortlessly. It is a quick and easy way to spread information on why people should use your product.
3. Partner With Social Media Influencers
When your company partners with a social media influencer, you gain the influencer’s built-in audience. Collaborating then builds awareness and trust in your product. People will also be more inclined to research your product if it is mentioned by an influencer. You can use social media to your advantage to have an influencer’s followers become your potential new customers.
4. Hold a Live Online Event
With online shopping, you are not having those in-person interactions or conversations to build a customer base. The easiest way to bridge that gap and grow a connection with your audience, is to throw an online event where you can chat with customers. People do not even have to leave their house for this event. This could also be another instance where you collaborate with an influencer who could join the event and talk about how much they enjoy using your product.
5. E-Mail Marketing
E-mail marketing is a cost-effective way to turn your existing customers into loyal customers. Trying to acquire a new customer can be five to twenty-five times more expensive than focusing on your current ones. Through e-mail, you can retain the customers you already have and boost website site traffic. E-mail also allows you to reach a customer directly, unlike social media.
When selling products online, it has never been easier to use modern technology to your advantage. Building a customer base through social media is a vital tool for selling your product, and gaining insight into what marketing plans are best for your company.