COVID-19 has transformed the world. Jewelry store owners cannot rely solely on traditional stores to survive in this new normal.
During the COVID-19 pandemic, the E-commerce industry expanded at an unprecedented pace. As a result, now is the time to take advantage of online stores and e-commerce customers in order to survive and grow in the future.
So why not? This year, the online retail market is growing rapidly. If you haven’t already jumped in, now is the time. We understand what you are thinking. Is this how to get started?
Do not worry, as this blog will assist you in establishing an online presence in the e-commerce industry. Let us begin.
1. Select the Right Website Platform for Your Jewelry Business
We recommend using either Shopify or WooCommerce. They are both eCommerce-optimized. You can start selling immediately on these two platforms.
1. WooCommerce
WooCommerce is an open-source ecommerce platform. It’s free and easy to use. You will not have any difficulties using it.
WooCommerce is a customizable platform. If you want to add more functionality to your jewelry store, you can do so by using hundreds of free and paid extensions.
Here’s an interesting fact. WooCommerce is used by 42% of all eCommerce websites. It demonstrates how dependable and trustworthy the platform is in the marketplace.
2. Shopify
Shopify is a commerce platform that allows you to create an online store and sell products. You can also sell it in-person using Shopify POS.
Shopify’s prices start at $29 per month. It is a basic plan that can be upgraded to a more advanced plan for $299 per month.
You can choose to upgrade, downgrade, or cancel the plan at any time.
Shopify comes with a huge and diverse app store. It includes over 1,400 free and paid apps that can help you improve the functionality of your website.
It’s a plug-and-play solution. This means that if you don’t want to hire web developers to build your website, Shopify is an excellent option.
Shopify offers over 100 professional, desktop, and mobile-ready storefront templates to choose from for your website. Remember, first impressions count. With these themes, your website will look fantastic. It will increase trust and credibility among your customers. Want a more custom approach to stand out? You can hire a
Hire a Shopify designer if you want to create a custom theme.
2. Choose the Right Keywords
After deciding on a platform for your website, the next step is to select the right keywords for it. We recommend Google’s keyword suggestion tool and Ubersuggest. Both are free.
Or you can use Spyfu tool alternatively to see what keywords your competitors are using.
You need to carefully plan your keyword strategy. Why are we saying this? It’s because 92% of all online interactions begin with a search engine.
As a result, research the most effective keywords and create landing pages with the content and products you intend to target. Optimize your website’s keywords. It provides an opportunity for your website to appear when a customer searches for a specific product or service on Google.
Remember that when a consumer types in a specific keyword, they are expressing intent. These customers are interested in a specific service or product. Keyword optimization will generate high-quality traffic for your marketing funnel. This is why it’s so important.
3. Optimize Your Landing Page
Your landing page is the first place customers visit after clicking on an ad or listing. It serves as the homepage for your product or service. If you’re not familiar with working on e-commerce platforms or optimizing your content copy, consider getting a jewelry web design & development service. Even if you’re outsourcing this, you need to know what should be on your landing page to evaluate the work your agency is putting out.
Here’s what you should include on your landing pages.
1. Add Call To Action Buttons
These buttons should inspire your customers to act. Having an Add to Cart button isn’t sufficient. Also include the following things:
Your customers should have every reason possible to buy from you when they visit your website.
2. Optimize It for Mobile
Google prioritizes websites that are optimized for mobile and other devices. For this, you’ll need a responsive design that loads content regardless of device.
3. Make Sure Your Website Loads Fast
Google loves websites that load quickly. Not only does Google love it, but so do users. This is a difficult step. Why? That’s because online jewelry stores have massive inventories and images.
With this tool, you will be able to determine what is slowing down your website. It will also make suggestions to resolve the issue.
4. Offer Different Communication Forms
Offer your customers multiple ways to contact you. We mention this because some customers may prefer to send an email. Others could make a phone call.
You can also join a live chat. According to a Kayako report, 79% of businesses saw an increase in conversion rates and customer loyalty after using live chat.
A live chat increases the chances that customers will purchase by up to 38%.
4. Email Marketing
Email marketing is an old method, but it remains the most dependable. Use it to diversify the messages you send to your customers. Here are several examples:
Being a business owner, chances are you might not be aware of such powerful lead magnets and creating convincing copy to drive people to your store. Consider outsourcing it to an agency and hiring a jewelry web design & development service to ease things for you.
5. Take Advantage of Google Shopping
Google shopping campaigns enable dynamic ads. They have the potential to result in broad customer outreach over the internet.
You will be able to create lookalike audiences for your social media accounts. Google Shopping will also lead to improved retargeting.
It’s like a cycle in which each advertising channel feeds into the next, resulting in a complete picture of who your customers are on the internet. Where they are coming from and what they are looking up on Google.
If you want to learn more about what features to include on your website, visit our blog on the most important features of a jewelry website.
Why is Good Web Design Important?
Humans process visual images far more quickly than text. It will leave a better impression than reading. Hence, a good jewelry web design is important for your business.
It also shows your business’s professionalism. Customers subconsciously connect marketing messages, visual elements, and how they perceive a business.
Conclusion
There is no one way to successfully sell jewelry online. You must consider a variety of factors as you adjust to this new normal. What we have shared in this guide will help you grow your business and keep your brand name consistent across all platforms.
