1) Outdated Design
Your website is the first impression of your business on potential clients. An old and outdated website makes them think you don’t have time to focus on your own business and it makes your clients/customers think their needs are not important to you either. People take 1 second to form an opinion about your business by just looking at your website.
You can not earn the trust of your prospects with an old outdated website.
Think about it, if you wanted to buy a new iphone and you visited 2 websites,
Website 1: The website looks old with text that is all over the place. The images of the iphone are boring and low quality.
Website 2: The website looks professional with attractive colors and organized text. The iphone has lots of reviews with HD images.
Which website are you going to buy the iphone from?…Yeah! Exactly!
Of Course you would trust the better looking website more than the ugly old website.
This is exactly how your customers and clients think as well. They will not buy from you if your competitors have better updated websites. Don’t be lazy when it comes to your website design.
2) Testimonials & Reviews
Social proof is what sells your service for you! You need to show off your reviews and testimonials all over your website so you earn the trust of your prospects. If your website is old, that means you haven’t added any new testimonials and reviews to your site in a while which is why your sales have not been increasing.
3) SEO (Search Engine Optimization)
If you are spending 1,000’s of dollars on SEO but your website hasn’t been professionally designed, you are flushing your money down the toilet!
In order for SEO to work, you need to fix the technical issues of your website:
- HTML Tags
- 404 Page
- Clean Coding
These are the foundation of your website’s SEO. Without fixing these issues, you will never rank on the 1st page of Google.
4) New Business Goals
Have you got new ideas for your business?
- Would you like to start building an email list?
- Do you want to start a blog?
- Do you have a new service or new product you would like to sell?
Then you need to redesign your website around those goals.
- You need your email list to be promoted on every page.
- You need your blog posts to be prominent on the homepage.
- You need new landing pages for your new services.
The whole point of getting your website professionally designed is to get your site built around your business goals so you get the results you are looking for. If your business has new goals, it’s time to get your website redesigned.
5) Lack of basic functionality
This is the most dangerous issue, does your website have all the basic functionalities?
- Contact Page so customers and clients can get in touch with you.
- About Page explaining why you are different, why you people should work with you.
- Homepage promoting all your services and products.
- Landing Page for each of your services.
- Show off your testimonials and reviews.
- Website is annoying to use on mobile.
- Website does not collect payments easily.
If you have any of these problems, you should get your website redesigned ASAP if you want to attract new clients.
Where can I get my website redesigned professionally?
You want to hire someone that has already built websites for other successful businesses,
We recommend you to go to website beasts.
You need to update your website if it is old. Majority of websites have old complicated designs that take too long to load. These websites have poor coding and bad user experience, which is why they don’t get consistent traffic and don’t bring your business the big 6-figure revenue that you want. Having a premium professional website will put you on top of your competitors because it gives you credibility.
What happens if you don’t update your website?
You stop getting clients and sales over time. Your business slowly dies.
How often should you update your website design?
This depends on who built your old website. If you hired a professional web designer, You will only need to redesign your website after five years. If you did not get your website designed by a professional, you should get your website redesigned asap!
Does the design of a website matter?
Yes. Your web design matters. You want to impress your customers and clients. Your website needs to be designed professionally to help you nurture leads and get conversions.