5 Reasons Why Live Video Shopping is The Future of Retail

Retail technology is empowering brands with tools to replicate in-store experiences online. By bridging the gap between physical and digital creates new opportunities to empower retailers and deliver on innovative online shopping experiences. Here are 5 reasons why live video shopping is the future of retail. 

1) Personalisation

Traditionally on eCommerce websites, customers embark on a self-service journey which leads to low conversion rates and average order value. Live video shopping is an effective tool to personalise shopping experiences without coming across as “creepy”. In fact, 90% of consumers will share data with a brand that offers the right value exchange. A further 80% of shoppers say they will only shop with brands that personalise the experience. With that in mind, live video shopping experts can utilise a needs-based analysis in real-time, meaning the expert can curate a personalised basket inside the video call.  The result is a tailored experience unique to the customer; something that is difficult to achieve virtually. 

2) Replicate in-store experiences virtually 

Customers enjoy online shopping because it’s convenient, accessible and provides a wide range of options. Yet, customers choose to shop in-store due to its social interactions and the ability to touch, feel and immerse themselves in the product. Live video shopping aims to bridge that gap by making products inside the call shoppable. This allows the customer to gain a 360-degree perspective of the item, viewing images, videos and product specs before making a decision in confidence. Live video is a powerful solution for brands looking to engage with their customers online and truly reflect the brand’s customer-centric values. There is certainly a renaissance in customers wanting to feel more valued and catered for, so brands need to decide now on how they are going to meet that demand. 

3) Empowers retail staff with technology 

High-street retail is experiencing problematic changes, seeing lower footfall traffic entering brick-and-mortar stores. However, live video shopping technology can still empower retail staff to virtually sell to their customers. By developing in-demand skills it will create a well-equipped workforce that’s motivated and prepared for innovative changes in retail. They can utilise valuable insights gained to present sound suggestions and recommendations. This makes retail work far more engaging and satisfying.

4) An alternative to chatbots

While chatbots improve on efficiency and speediness when answering simple inquires such as delivery times, they fall flat on customer service and selling. Customer’s frustration grows evermore when they are not connected to a real person. Therefore, by scaling eCommerce operations with live video technology, brands can capture customer demand effectively. Whether that is scaling across contact centres or in-store, retailers can establish meaningful customer relationships built on outstanding customer service and loyalty.  

5) Trust 

The relationship between trust and data becomes more ambiguous. When used subtly and effectively, data-driven marketing can openly invite customers to shop with brands. In the future, customers will limit the amount of data they share, meaning companies have poor insight into their audiences. But that should not be the case. Live video shopping presents a safe space where the retailer and customer can confidently share information and insights which is used to benefit the customer. Live video shopping platforms ensure all customer data is secure and protected meaning it will never be shared with third parties. 

To sum up

As retail continue to adapt to changing consumer behaviour, new technologies and innovative approaches to selling; brands must look to how they will stay digitally relevant. Those who can deliver an engaging customer experience, will find customers will be empowered to make confident purchase decisions. It is time for retailers to deliver a memorable experience online and invite them into a virtual world of high-street shopping that includes all the benefits of online. 

Angela Scott-Briggs

Editor, | Interested in Innovations in Business, Finance, and Technology .

Published by
Angela Scott-Briggs

Recent Posts

Accidents Happen: Tips on What to Do Depending On the Type of Accident

It is no secret that accidents happen. Whether it be a slip and fall accident,…

6 hours ago

Cool Cats NFTs is now on the Tron chain

Coolcats, an NFT with robust rarity and randomness planned into its supply, is now available…

11 hours ago

Data Center Focus: How to Choose Uninterruptible Power Supply

The digital transformation boom is forcing more and more companies to migrate their business processes…

12 hours ago

First on Google and search engines: the gold mine for your business

Google is all-powerful for people in the industry of driving online visibility. It crawls the…

15 hours ago

Programming Chairs: Which Type is Right for You?

There are many different types of programming chairs on the market today, and they vary…

21 hours ago

A Talk About Digital Assets with COSIMO X’s Ciarán Hynes

Over the past year, new institutional investors have flooded the digital asset markets. Many have…

1 day ago