Enhancing customer engagement is the key to the success of any business. Companies that can engage their audiences enjoy 63% lower customer churn rates, more customer loyalty, and higher profits per customer.
However, boosting engagement is often easier said than done, especially in the software as a service (SaaS) industry.
With no physical product that the customers can interact with, it can be more challenging to attract attention, highlight the unique properties of the service, and ultimately foster loyalty.
Of course, more challenging doesn’t mean impossible.
Engaging SaaS customers and target audiences will become a breeze with a simple solution such as quiz maker software.
See how SaaS companies use quiz makers to their advantage and learn how you can do so, too.
Advantages of online quizzes
Online quizzes are the holy grail of content marketing. These can help you entertain, educate, and engage like no other form of content.
They’re visually striking, easily shareable, and most importantly, interactive.
Over 88% of marketers state that interactive content such as quizzes grabs customers’ attention much more effectively than static content such as blog posts or white papers.
Depending on your brand personal, you can easily make them as lighthearted and entertaining or as formal and educational as you want.
Since most quizzes are evergreen, you can reuse the same content as many times as necessary to get the results you’re looking for.
Although creating an effective quiz can seem like a hassle, the right choice of quiz maker software can make the whole process easier.
With the simple drag-and-drop functionality, vast question banks, easily customizable Design templates, and multilingual support, the right quiz maker software can help you create an engaging, shareable quiz in a matter of minutes.
5 ways to use quizzes to boost SaaS customer engagement
Online quizzes are a versatile tool that can make any SaaS company stand out, grab attention, and boost engagement levels.
See how SaaS businesses are using quizzes to their max effect.
1. Customize quizzes to specific buyer personas
It can only take a few minutes to create a brand new quiz from scratch. All you need to do is customize each quiz to your unique buyer personas.
After all, over 80% of customers are more willing to buy from a company that offers a tailored experience – whether that’s tailored product recommendations, personalized customer support, or a fun quiz that’s designed to suit a specific buyer (or buyer persona).
Therefore, SaaS companies trying to boost engagement levels often create customizable quizzes for different audience segments.
That’s the perfect solution to addressing specific customer pain points, answering their burning questions, and piquing their interest.
For example, a company offering a CRM or a banking software can share a quiz like:
What type of CRM Software/banking software does your business need?
2. Share online quizzes on social media!
You can share online quizzes across any channel or platform. You can launch them directly on your website to grab the attention of your qualified leads. You can share them via email or include them with your newsletters. You can even print them on paper and send them via snail mail if you want.
However, they’re all but created specifically for social media.
Quick, interactive, fun, and easily shareable, social media quizzes can expand your reach and help you engage with much wider audiences than you may think.
As long as you make them valuable to your audiences (entertaining, educational, or both), you can make quite a commotion in the comment section, prompt quiz takers to share their results, and boost engagement.
3. Offer gated results
Gated (or restricted) content has many perks. It intrigues audiences, adds perceived value to the content in question, helps you better target your customers, and allows you to establish a stronger relationship with each lead who unlocks access to it.
Therefore, countless SaaS companies use quiz maker software to create unique gated content and improve their engagement levels.
However, if you want to take advantage of gated content through quizzes, you’ll need to be careful. You cannot lure your leads in with a fun quiz and prevent them from seeing their results. It will only make your company seem shady and cause qualified leads to lose trust in you.
Instead, you’ll always want to give free access to the quiz results but then offer more valuable gated content such as an in-depth explanation of the reviews, more similar quizzes, and the like.
4. Provide social proof
Social proof like endorsements, testimonials, and reviews is a powerful tool that can help you build credibility and inspire trust.
Showing your audiences that customers similar to them have found success with your company is a great way to improve engagement and boost conversions – and online quizzes are a great way to provide the much-needed social proof.
Through your quizzes, you can easily collect audience information and present social proof customized to the specific quiz taker.
Like many SaaS companies, you can also present social proof in the results of your quizzes, highlighting how your existing customers with the same quiz results have used your services to their benefit. The options are endless.
5. Collect feedback
Finally, many SaaS companies use quiz maker software to collect feedback and improve their services, thus automatically improving their engagement levels.
For example, if you’ve ever conducted an email survey, you’ve likely noticed that you didn’t get as many responses as you might’ve hoped.
After all, surveys tend to be long and tedious, not offering any immediate value to the person answering them.
On the other hand, quizzes tend to be more lighthearted and engaging (especially when you provide valuable results), making them ideal for gathering feedback and perfecting your products and services.
Although SaaS companies have unique challenges in engaging their audiences, that doesn’t stop them from coming up with innovative ways to attract attention.
With the help of quiz maker software, they build traction, start conversations, build rapport with their audiences, and ultimately improve customer satisfaction levels.
Give online quizzes a try, and see for yourself what a difference they can make to your customer engagement rates.