PPC (pay-per-click) marketing is an effective way to create more leads, increase web traffic, boost conversion rates and enhance brand awareness. If you run a company, and you’re looking to increase sales and optimize ROI, it’s beneficial to consider PPC. PPC advertising can help you to reach target customers and it offers a scalable, flexible, and cost-effective way to promote products and services.
In this informative guide, we’ll outline some essential PPC marketing tips and highlight the benefits of working with our experienced PPC agency in Birmingham.
5 PPC marketing tips to improve your business
Here are 5 top tips to help you improve your business through PPC marketing:
1) Outline campaign objectives
The first step to take is to outline the key objectives of your PPC campaign. What are you hoping to accomplish and what are the main goals? Are you looking to drive more traffic to your website or supercharge sales of a specific item or service? Are you trying to encourage people to subscribe to your newsletter or are you on a mission to generate more leads? Once you know what your priorities are, you can tailor your strategy.
2) Choose platforms that are popular among your target customers
It’s understandable to focus on Google when talking about PPC, but it’s critical to understand the importance of choosing platforms that are popular among your target customers. You don’t want to waste money on paid Google Ads if your target audience prefers to use a different search engine or they spend most of their time searching for products or services on social media, for example. Use market research and analytics to track traffic and identify trends and consumer behaviors. Statistics show that around 90% of web users see or interact with Google Ads.
3) Carry out extensive keyword research
Bidding on the right keywords is fundamental for PPC success. Carry out extensive keyword research or work with an agency that specializes in PPC services. It is important to understand the impact of quality score and to focus on the intent of the keyword to boost ROI and lead conversion rates. You want to bid on keywords that are relevant to your products or services and ensure that your adverts encourage the user to take the next step. Long-tail keywords are often more specific than shorter words and terms and their conversion rate is around 2.5 times higher. Using negative keywords can also help you to avoid wasting money on clicks that won’t convert.
4) Make your adverts impactful
If you advertise through PPC, you have a limited word count to make an impact. Up-sell your USP, make your ads succinct and snappy and try to leave people wanting more. Use catchy titles, add critical, useful information and explain very briefly what’s brilliant about the product and your brand.
5) Call in the professionals
If you don’t have expertise in PPC, or you’re short on time, it’s incredibly beneficial to work with a marketing agency that specializes in PPC services. At Distribute Digital, a leading PPC agency in Birmingham, we understand what it takes to deliver results using targeted, customized, scalable PPC marketing campaigns.
PPC marketing can help businesses of all sizes across all sectors to create and convert leads, improve ROI and raise brand awareness. If you’re looking to take your business to the next level, it’s wise to consider using PPC marketing. Contact the friendly, experienced team at Distribute Digital today!
