The customer experience of online shopping has dramatically improved over the years, thanks to innovations like voice search, technologies that support customer service, and the integration of drone delivery services.
eCommerce business owners are more focused on adopting technology that will provide them a competitive edge as user-centric thinking becomes central. What could be better than to deploy the pinnacle of technology, also known as AI?
From expanding consumer needs and increasing numbers of support queries to efforts at fraud, anyone who manages an online company has a lot on their plate. For that reason, many eCommerce businesses have turned to artificial intelligence tools for assistance in gathering customer data and delivering good customer service, among other things.
Because of all this, AI is rapidly becoming an indispensable part of online businesses. Let’s take a look at five of the most innovative uses of AI in online retail for 2023.
Generating Unique Product Photos
When selling online, the quality of your product images is more important than anything else. There isn’t much time to make a favorable impression on potential clients because it takes the human brain about 13 milliseconds to process an image.
So, the visual appeal of your online store is vital, as it may make or break a customer’s decision to continue browsing your offerings or leave the page. Nowadays, it’s easier than ever to create a good quality product image thanks to modern AI technology.
Instead of spending a fortune on professional photographers and wasting hours in the process, you can now utilize an AI picture-generating tool to create enticing and unique photos of your products for your eCommerce store. Finding the right AI-powered tool for your needs, subscribing to their model, and putting it to work can allow you to generate fantastic product photos that even surpass genuine ones.
AI Chatbots Can Improve Customer Service
It’s possible that chatbots are the best answer to the problems of customer service. The good news is that contemporary chatbots can engage with customer databases, extract relevant characteristics about a user, and provide a tailored response in real-time.
The pace at which consumers expect improvements from online retailers is too fast for them to keep up with. Companies compete now less over who can make the most money and more over who can keep customers from leaving their website without completing a purchase due to a pleasant and convenient shopping experience.
Some of these AI systems can adapt to your needs and have conversations at any point in the online shopping journey, while others are designed to perform specialized tasks related to your order, such as taking payments, locating products to add to your cart, or researching product details and providing price estimates.
Customized Suggestions For Your Clients
The ability to tailor the shopping experience for each individual customer is a key factor in boosting conversion rates and customer loyalty through the use of recommended products. Additionally, recommendations enabled by AI can be of great assistance.
They achieve this by incorporating information about customers’ past actions, such as searches, clicks, and purchases, from both the individual customer and the overall customer base. They then predict what products or services will be most popular with that customer in the future. It is much easier for customers to find what they want when AI drives it.
They also help businesses introduce their best-selling items to potential new buyers by showcasing items that customers have already found to be popular. Even upselling and cross-selling possibilities can be made possible.
AI Can Prevent Fraud
Given the rising amount of orders and deliveries, eCommerce businesses are increasingly vulnerable to cyber attacks as clients transition from in-store to online shopping.
Nonetheless, businesses can gain an advantage with the help of AI-based fraud prevention and detection systems. Algorithms have little issue identifying and preventing fraudulent transactions after thoroughly analyzing all available data and considering the context.
It is possible for a user to make mistakes when placing an order, such as placing multiple orders in a short period of time, entering an incorrect address, or omitting mandatory fields. All of these instances can be detected by AI, which will then notify business owners of possible fraud efforts.
Virtual Assistants Can Increase Sales
Amazingly, AI is also being put to use in eCommerce by means of virtual assistants. There is a significant role that virtual assistants play in developing a product sales procedure. These helpers have two-way conversations with clients to learn their individual tastes and give them a tailored shopping experience.
Some may argue that virtual assistants have outlived their usefulness, but we think there is still plenty of potential for development thanks to the availability of new technologies and improved integration choices.
Final Thoughts
eCommerce business owners should prioritize AI development because of its promising future. You and your staff could save a lot of time using this technology, and the customer experience would be improved in previously unimaginable ways.
