Since its launch in 2016, TikTok has been downloaded over 3 billion times and it has become one of the most popular social media platforms in 2022.
No wonder most brands are using TikTok as a marketing tool to grow their audience.
Here are a few of the agencies’ go-to TikTok marketing strategies that can guarantee the success and visibility you are after.
1. Find your target audience
Defining and understanding your target audience is undoubtedly one of the best strategies for successful TikTok marketing.
It’s important to note that around 37.3 million TikTok users belong to GenZ-and this audience is said to reach 48.8 million by 2025.
Gen Z and millennials are in search of authenticity, entertainment value, and value the “positivity of TikTok”- the main elements to consider when reaching this specific audience.
2. Keeping up with trends
TikTok trends can be fast-paced so it is imperative to always keep an eye on the relevant trends and be ready to adapt your content to them.
Whether it is trending audio like Irene Cara’s fame, lip-syncing or the Vogue challenge, make sure you find a way to make unique content and stand out from the crowd.
Don’t forget about the benefits to a brand using TikTok hashtags -like identifying competitors or increasing your content reach.
3. TikTok influencer partnerships
Gen Z and millennials are more skeptical towards adverts, and they prefer to learn about the brands or products on social media. Influencers are a great way of engaging with target markets, as they are trusted, they know how to create viral videos and reach straight to Gen Z’s hearts.
One example of a successful influencer partnership is the one between Dunkin’ Donuts and Charli D’Amelio- who launched her signature drink with the brand, called “the Charli”.
Choosing the right fit for your brand or campaign is not always a walk in the park. A trustworthy and experienced influencer marketing agency can help you choose the most suitable influencer for your brand.
4. Stay consistent
There is no magic number when it comes to how often you should post on TikTok. However, consistency is key when creating engagement with your audience.
Although TikTok recommends posting between 1-4 numbers a day, this number might not work for everyone. Keep in mind that this platform rewards frequent posting- so the more you post on TikTok, the higher your follower rate is likely to be.
5. Partner with a TikTok marketing agency
Working with a TikTok marketing agency could be the best choice when unsure of how to navigate the world of TikTok and get the best out of it. Their knowledge and experience can help take off the pressure and help you create successful campaigns for your brand and get you in the spotlight
The above-mentioned strategies are just a few that can serve as a guide when choosing the best option for your brand marketing on Tiktok, and if all seems too overwhelming, you can always consider choosing a TikTok marketing agency.
Among other benefits, partnering with a TikTok agency means that you can focus on other sides of the business, as a team of experts in marketing strategy would know exactly the kind of content that works