The real estate industry has been historically slow to change and adapt to new technologies. However, in recent years, there has been a surge of new platforms and technologies quickly changing how real estate agents do business. Here are 5 of the most transformative platforms in the industry today.
Lead Generation Platforms
Generating leads is one of the most important aspects of any real estate business. In the past, lead generation was a time-consuming and expensive process that often involved buying lists of potential buyers or sellers and cold-calling them. However, today several lead-generation platforms make it easy to generate high-quality leads quickly and cheaply. Some of the most popular lead-generation platforms in the industry today include Boomtown, Zillow, and RedX.
LeadJolt
LeadJolt is one of the most popular lead-generation platforms in the industry today. LeadJolt makes it easy to quickly generate high-quality leads and offers human assistance.
Why Use LeadJolt?
There are several reasons why you should use LeadJolt to grow your business. First, as we mentioned above, finding leads on LinkedIn is incredibly efficient. Rather than wasting your time manually searching for leads, you can let LeadJolt do the heavy lifting for you. Second, because LeadJolt sends personalized messages on your behalf, it’s an easy way to break the ice and start building relationships with potential customers. Finally, LeadJolt offers a free 14-day trial so that you can try out the tool risk-free.
Customer Relationship Management (CRM) Software
Another platform that has transformed the real estate industry is customer relationship management (CRM) software. Real estate agents have used various methods to track their clients, leads, and prospects. However, CRM software provides a centralized platform where all this information can be managed in one place. This makes it much easier for agents to keep track of their clients and prospects and nurture those relationships over time. Some of the most popular CRM software platforms in the industry today include Top Producer, Realty Juggler, and Contactually.
Transaction Management Software
Transaction management software is another platform that has changed how real estate agents do business. In the past, transaction management was a manual process that involved a lot of paperwork and coordination between different parties, such as buyers, sellers, agents, lenders, and title companies.
However, today several software platforms provide a central hub for managing all aspects of a real estate transaction. This includes creating and sending contracts to coordinate home Inspections and closing dates. Some of the most popular transaction management software platforms in the industry today include dotloop, zipForms, and REddiE-Signature.
Marketing Automation Software
Marketing automation software is another tool that has transformed the real estate industry by making it easier for agents to market themselves and their listings online. In the past, marketing a listing or an agent’s business required a lot of manual efforts, such as creating flyers and brochures or manually sending emails to potential leads.
However, today several software platforms automate many of these marketing tasks so that they can be done with just a few clicks. This allows agents to spend more time working with clients and less on marketing tasks. Some popular marketing automation platforms real estate professionals use include Market Leader, Real Geeks, and BombBomb.
Zillow And Trulia
Last but not least are Zillow and Trulia – two websites that have changed how we buy and sell homes. In the past, when someone wanted to buy or sell a home, they worked with a local real estate agent to help them find homes that fit their criteria. Once they found a few homes they were interested in, they would schedule appointments to see them in person.
Today, thanks to Zillow and Trulia, prospective buyers can view listings for homes in their area without ever having to speak to an agent. They can also get an estimate of their home is worth without going through the hassle (and expense) of hiring an appraiser.
New Technologies
Thanks to new technologies, the way we buy and sell homes is evolving. From 3D home tours to blockchain, here are some of the most exciting new technologies reshaping the real estate industry.
3D Home Tours
Homebuyers are always looking for ways to save time and money. Enter 3D home tours. These immersive experiences allow potential buyers to explore a home without ever having to step foot inside of it. Not only do 3D home tours save buyers time and money, but they also give buyers a realistic sense of what a property is like. This technology is particularly beneficial for out-of-state buyers who can’t physically be present for every showing.
Blockchain
Blockchain is best known as the technology behind Bitcoin, but this distributed ledger system has a lot of potential applications in the real estate industry. Blockchain could be used to streamline the homebuying process by creating a secure digital registry of property ownership. This would eliminate the need for paper documents and make it easier to transfer property ownership. Blockchain could also be used to create smart contracts between buyers and sellers. These contracts could automatically release funds when certain conditions are met, making closings quicker and more efficient.
Augmented Reality
Augmented reality (AR) is another technology starting to make its way into the real estate industry. AR apps like Craigslist’s Cplus allow users to see how furniture would look inside a vacant apartment or how a paint color would look on a blank wall. Realtors can use AR to increase interest in properties that are difficult to sell or have been on the market for a while.
Final Thoughts
As you can see, these five platforms have dramatically impacted how we buy and sell homes. Thanks to these innovations, buying or selling a home is now easier than ever before.
