Over previous years, the significant importance of the internet has been very much highlighted. With a pandemic making major changes, especially throughout the business world, many businesses big and small have had to change the way they operate which means that digital marketing has also changed a fair bit from what it once was. Many people are now staying home, some are splitting their time between the office and home, and others may still be working in the office.
Some products, services, and other aspects of your business may have been moved to an online source as well, so change has well and truly set in. However, with all of this in mind, it means that your digital presence is more important than it has ever been before. Studies have shown that when people are looking to purchase a product or service, at least 85% of them will do an online search for your business.
It is no doubt that utilising the power of digital marketing is definitely necessary. If you’re looking to reach out to new customers, grow your business, and continue to keep your existing customers, you are essentially missing out if you’re not efficiently using a digital marketing strategy. So, to help you out, here are five great tips so that in 2021, your business will reach new goals with digital marketing.
Here they are!
1. A good website
When we say you need a good website, that doesn’t mean that it has to be overly complicated. All we mean is that your customers (potential, new, or existing) don’t want to buy from a business with a cluttered, messy, or complicated website. People tend to shop with their eyes, and they will likely write your business off if they think at any point it is a scam or your website doesn’t appeal to them.
Investing in a good website to attract customers is great because it is essentially the face of your business in the digital world. The business, brand, and voice you are promoting will be showcased on your website and basically works as a digital brochure. Now, obviously appealing to every single individual is near impossible, so, opt for a simple, modern, and comprehensive website instead.
Avoiding harsh colours, politics, or anything that may lead to someone disliking your website and business. Instead, keep everything fairly simple and avoid engaging in opinions and such. This way, you will be able to appeal to a far wider range of people than you would with specific colours, opinions, and layouts.
Some basic things to include when creating your website are:
- Home page
- About us
- Service page
- Contact us
- FAQ page (not always necessary)
- Reviews, success stories, and testimonies (not always necessary)
Also, leave the hard work to professionals if you’re looking for a good website and have no prior knowledge. You can find tech professionals and copywriters on many platforms that are experienced in website creation and content and will guarantee the best results for your website. Jeremy Biberdorf from Modestmoney.com says “I decided early on to get professional help with my website and it has greatly increased the traffic coming through.”
3. Email marketing
Email marketing is absolutely amazing for marketing your business. Pretty much everyone in the world has an email address and most of them use it to receive daily information and correspondence. This makes it one of the most powerful tools for businesses who are striving to connect with their customers via email. It is also a great way to be able to market your services and products to a wide range of people and a high-quality audience.
When people sign up for your email service, they are asking to be kept up to date and are agreeing to be contacted by your business. They are reaching out and asking you to connect with them and you can do this by sharing these things with them.
- Special offers
- Special services
- Important info
- Business updates
- New or exciting news to share
- Crucial business info
You can share a variety of things, but these are some of the most common ones. It is a very easy way to get in contact with your customers and one way to capture their attention and to keep it is to keep your email updates short, precise, and to the point. Dragging on with your content will not do anyone any favours, so avoid doing that.
If you ensure that your email marketing is done effectively, it can be a great marketing channel and can be a great way to make sales. Hot email marketing tip: Include images along with your text to make your email visually attractive and easily understandable.
3. Have a good social media presence
When your business is online, it is guaranteed to be seen if you market it right. Social media is prominent in influencing society and is another reason that businesses find it particularly easy to succeed if they market their business correctly. Aside from paid ads, social media marketing is essentially free, so why wouldn’t you take advantage of that?
Sometimes, without realization, we allow social media to control large parts of our life and we have gradually adopted it and become far more accustomed to it. That is why businesses should take it very seriously and use it as an effective marketing tool within their business. To have a successful and effective marketing strategy, it is a good idea to figure out exactly which platforms you are wanting to use, why you want to use them, and what they can offer your business.
This all comes down to your target audience, what platforms perform best for your industry, and what industry your business actually fits in. For example, if you only require small amounts of text and perhaps a photo to advertise your business, Twitter could definitely be an acceptable platform for your business to use. Another way to engage people is to personalise your announcements.
This may prove hard sometimes, but if you can, try to personalize your posts as much as possible. If you can’t personalize it, make it relatable! This way, you can engage and influence your target audience based on their preferences.
Building your social media presence can be a crucial part of the development of your business and will make all of the difference in the long run. Paid ads can also be an awesome way to connect with your target audience because you will be able to choose an age demographic, where they are in the world, and their interests. The bottom line is that social media is an absolutely ideal way to market your business with little to no finance involved.
4. Video advertising
Another great way to marketing your business in 2021 is to adhere to the world of video advertising. Videos are proving to be very effective in the digital marketing world and are becoming increasingly popular as time goes on. With things such as Instagram reels, TikTok, and Youtube having a significant place in the online world, it is fair to say that people love to watch videos.
This means that using that in your favour is the perfect idea to digitally market your business. 90% of businesses said that when they added video content to their posts and their marketing strategy that they saw a significant increase in interactions, website traffic, and purchases. It is thought that the eye-catching properties of your video will be the driving force behind achieving your business goals.
To get the best out of your video advertising, you can’t just put a video together and call it a day. Using fun, interactive, and informative videos above all will ensure that you are getting the most out of it and using it in an effective way. Changes may need to be made along the way, because nothing is perfect at first, so keep an eye on your videos and take notes of what may need to be improved.
If you notice a specific video gaining more interaction, website traffic, or purchases, make a note and continue to do that in the next video. Though make sure you are aware that you’re not doing the same thing every single time because that will become boring for your viewers. It is definitely a fine line.
5. Create an effective strategy
Last, but definitely not least is your digital marketing strategy. Your content is the most important and effective part of your digital marketing strategy. This means that if you want to make your business look absolutely amazing, your content also has to look absolutely amazing.
It is the communication medium between your business and new, existing, or potential customers, so it has to be amazing. You need to have a powerful and effective digital marketing strategy in place if you are looking to create engaging content for your business, so, including things like images, videos, and well-written words will make all the difference. Work hard to ensure that you are creating, understandable, informative, and knowledgeable content to send out to your target audience.
The way your marketing works and is received all depends on how your content influences people, so it is essential that you do it the right way. Low-quality content will definitely affect your brand which is something you want to avoid. If you are looking to improve the quality of your brand, create strong relationships with your customers, and create engaging content, you need an effective digital marketing strategy first.