Product packaging is a critical aspect of a sale and it says a lot about the manufacturer and indeed, the product itself! In this short article, we present 5 great reasons why you need to design the perfect packaging for your products.
- Demonstrate your product value – You know that feeling when you open a well-packaged product; some might say that packaging is not important, but we beg to differ; according to many surveys, people appreciate the way a product is packaged. That is why packaging design is a critical aspect of the sale; the consumer enjoys a special feeling when they encounter a good package design.
- Promotes word of mouth recommendation – That special feeling when you unbox a product can lead to relating the experience to a friend or colleague, which can lead to another sale. You could take the best product in the world, if the packaging is inferior, it will impact sales. Don’t make the mistake of thinking that packaging is just an irrelevant necessity, see your packaging as an opportunity to impress.
- Stand out from the crowd – Top packaging design and build puts you ahead of your rivals; create an unboxing experience that leaves a mark on the consumer. People remember small details; how did you feel when you opened your first Apple product? This company does not skimp when it comes to packaging, indeed, they always go that extra mile to design packaging that is both functional and aesthetically pleasing.
- Show you care about the environment – If you are dead set on making the best packaging and you don’t care where the materials come from, there will be a share of the market that perceives you as an organisation that does not practice what they preach; if you have anything about being green or sustainability in your company, you have to be the same with all of your processes. Use recycled materials for all packaging, then you really are a green organisation. Custom printed boxes can be 100% recycled, which is a big thing to environmentalists.
- Factor product packaging into the price – Great packaging doesn’t have to cut into your markup; factor it into your pricing and if you are a bit more expensive than your rivals, the great packaging gives you an advantage. The benefits far outweigh the losses and with a top-rated Australian packaging design specialist, you can present your product in the best possible light. If you have ever bought something with lousy packaging, it isn’t something you forget in a hurry!
Some manufacturers feel that packaging is a necessary yet unimportant aspect of the manufacturing process and this has serious repercussions as far as sales go. Spend that extra time and engage the services of a top package design specialist and elevate your product. The way you package a product says something about your organisation and with the right agency, you can be at the top of the tree!organisation and with the right agency, you can be at the top a of the tree!
