Launching your business is exciting and challenging. The whole idea of establishing your business and marketing it is overwhelming. In order to start your business full-fledged, it’s crucial to understand your responsibilities.
The market is complex, and the competition is fierce as thousands of big and small players are trying to beat one business after another. The up and coming businesses, like yours, are also unique and competitive. However, any business, regardless of its size, requires enough knowledge to run smoothly and grab the audience’s attention.
So, how do you beat your competitors?
For that matter, the Dallas digital marketing agency suggests startups require a good plan and a defined vision.
You probably are aware of the marketing tools and software for startups to use when strategizing, like social media channels, graphic designing software, CMS, etc. With these tools by your side, you can create campaigns according to your business needs and goals.
Let’s look at some interesting statistics that might inspire you.
Marketing Statistics for Startups
According to a study, 1000 businesses were surveyed, and it was found that:
- 56% of startups had a dedicated marketing team
- 20% had one expert dedicated to marketing
- More than 4% of businesses use an outside agency
- Millennials are 247% likely to be influenced by social media posts and blogs
- 78% of businesses said they want to invest more into digital marketing
- 57% plan on increasing their investment in email marketing
- 73% are willing to invest more in social media
With the internet today, it’s easier to engage and build relationships. And with this, let’s go over five effective digital marketing tips for startups.
- Build User Experience
Your audience is most important. They should be able to engage with your brand value, products, and services. This will build a lasting relationship with your company.
For startups, digital marketing strategies need to be carefully designed in order to appeal to the target audience. Deep research and understanding of your audience’s preferences are valuable. This will further help build the interest of the audience since the content you design will address their requirement. Strengthening the brand voice will become beneficial.
The digital marketing agencies in Dallas emphasize that through communication and content, user experience can be made effective. For example, responding to a customer’s query on social media or producing simple FAQs.
- Create Engaging Content
Delivering clear and compelling messages should be the motto. Besides all the buzzwords and big marketing campaigns, your message needs to be concise.
Remember that the potential customer is not looking for technical jargon. The goal is to make them understand the products and offerings and how they can help solve their problems.
So, if yours is a startup, you need to create content keeping in mind the end-user. The more simpler and informative the content is, the better. This will further help generate leads.
Speaking of leads, the top Dallas digital marketing companies help create valuable content marketing strategies. In order to bring your prospects to your website, you should first produce high-quality content. This content should answer your customer’s questions and lead them to purchase the item.
For example, startups can create blog posts, like listicles outlining five tips and tricks. Coming up with a social media graphic for each tip will also make the article engaging enough. Further, you can make informational series to promote the article.
The bottom line is to make sure that the content is evergreen.
- Run Ads
Content marketing can be quite rewarding, however, probably you won’t witness immediate results. You can reach out to the best digital marketing companies in Dallas, where the experts will generate leads and return on investment (ROI) with ads.
Following are the ads you can run:
- Social Ads: People don’t go on social media solely to shop, but as a startup, you can catch their attention with visuals. This will also help you identify finding your audience.
- Google Search Ads: When the audience is aware of your offerings and searches Google to find the right service provider.
- Display Ads: These ads are appropriate to create brand awareness.
- Video Marketing
For startups today, videos are strong tools to connect with other businesses and customers extensively. Social media platforms, like Facebook, Instagram, YouTube, etc., have made it even more possible.
Video is fast emerging as a powerful marketing tactic for both B2B and B2C businesses. Apart from reaching out to the customers, videos are an effective way to educate and nurture potential customers.
If you are a startup, you surely want to spread the word about your offerings, and you cannot afford to miss out on video marketing.
Did you know? 90% of the customers agree that video has helped them make better decisions while buying. 62% of the people develop an interest in a product or service after watching a Facebook story.
Startups can follow these video marketing tips:
- One of the important factors is understanding the length of the video before uploading.
- Make sure you optimize your video by adding keywords because this massively impacts your SEO ranking.
- Remember most of your viewers are watching your videos from their mobile devices. So, keep your video content mobile-friendly.
- Analyze the performance metrics of the videos you upload.
- Ask your viewers to share your videos.
You can easily host webinars, product launches, tutorials, live events, and whatnot! Tell your story, make an emotional connection with your viewers, and with time, they will correlate with your brand too.
- Search Engine Optimization
Last but not least, reach out to Dallas digital marketing agencies to focus on SEO. It is a cost-effective channel that helps deliver high ROI. For startups, focusing on SEO will get the organic traffic from search engines, and acquire new customers continually without having to spend much.
The best marketing experts can help optimize your homepage, landing pages, services, etc.
Here are some benefits of using SEO for your startup:
- Long-lasting results
- Cost-effective and higher ROI
- Organically increase your reach
- Grow your brand awareness
Getting in touch with SEO specialists will help your startup grow better and quicker. Marketing strategies that are properly planned out can connect the customers with the business in real-time. So making the most of it can help startups scale their business.
If your budget is tight, you can invest in professional and efficient sites to navigate your business in the right manner. You can make use of these tools:
- Google Analytics
- Raven Tools
- Squirrly SEO
There it is! These are the top five digital marketing tips for startups. If you desire the best result, focus on what works. Sure, there are loads of ways to achieve your goal but make sure you understand what impacts the most and what is more cost-effective for you.
Sudeep Banerjee is the Founder & President of B3NET Inc. which is a web design & Development Company in Orange County, California. With his 26 years of expertise in Digital Marketing Agency in Dallas, SEO & Paid Marketing, he is looking forward to reaching new heights of success. Find him on Twitter, LinkedIn