5 Benefits of Adding Real-time Chat to your Business App


In today’s world, businesses need to have a strong online presence. This means having a website and/or app that customers can use to access information about your company and make purchases. Consider adding real-time chat functionality to make your app stand out from the rest. There are many companies that offer real-time software in the form of chat APIs and SDKs. Using QuickBlox API, or something similar, offers a great way to improve customer service and encourage engagement with your brand. Here are some benefits of adding real-time chat to your business app.

Benefits of Adding Real-time chat to your business app

1) Improved Customer Service

When customers have questions or concerns, they need a quick and easy way to get in touch with someone from your company who can help them. Real-time chat provides this communication channel, which can greatly benefit businesses.

2) Encourage Engagement

In addition to providing customer support, real-time chat can also be used to encourage engagement with your brand. You can use it to promote new products or services, offer discounts, or simply start a conversation with customers. This could help increase loyalty and repeat business.

3) Stand Out from the Competition

There are many businesses out there competing for attention online. Adding real-time chat to your app could help you stand out from the crowd and give you an edge over competitors.

4) Increase Sales

If you use real-time chat in a sales context, you could potentially increase your conversion rate and close more deals. Customers who can chat with a salesperson in real-time are more likely to purchase those who are not.

5) Build Better Relationships

Perhaps the most important benefit of all, adding real-time chat to your business app can help you build better relationships with your customers. This could lead to improved customer satisfaction, loyalty, and repeat business.

Dispelling The Myths about Live Chat

Myth #1: Live chat is expensive

Truth: While it’s true that live chat systems can be more expensive to set up and maintain than traditional customer support channels, such as email and phone support, the benefits they provide usually outweigh the costs. In addition, many live chat providers offer affordable plans that fit the budgets of small and medium-sized businesses.

Myth #2: Live chat is only for customer support

Truth: While live chat is often used for providing customer support, it can also be used for a variety of other purposes, such as sales, marketing, and product research.

Myth #3: Live chat takes up too much time

Truth: One of the main advantages of live chat is that it allows you to communicate with customers in real-time, saving them time. In addition, many live chat systems allow you to save conversation transcripts so you can review them later.

Myth #4: Live chat is only for big businesses

Truth: While large businesses once only used live chat systems, they are now becoming increasingly popular with small and medium-sized businesses. This is because they offer a cost-effective way to provide customer support and improve customer engagement.

Myth #5: Live chat is hard to use

Truth: Most live chat systems are easy to use and can be set up in just a few minutes. In addition, many live chat providers offer training and support so that you can get the most out of their system.


As you can see, there are many benefits to adding live chat to your business app. If you’re looking for a way to improve customer engagement and satisfaction, reduce support costs, or gain insights into customer needs, live chat could be the perfect solution.

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