In 2022, the digital marketing industry faced several challenges. Among these, the two major challenges were AI and the increased cost of digital ads. According to recent research, the Cost-Per-Click (CPC) for Facebook ads has shown a 17% increase in the year 2022. If the growth continues to strive in 2023, we will see a huge increase from $0.38 to $0.52 in CPC.
Since the cost of Facebook ads is on a constant rise, we should find new ways to make the most out of every dollar. To do this, you first need to have an effective ad strategy. To know more about such strategies, you can contact a reputable Facebook marketing agency that will help you with the best Facebook ads strategies to increase your ROI. Let’s take a look at the points mentioned below.
1. Combine content marketing and Facebook ad strategy
Old digital marketing techniques considered content and media marketing as two different aspects. However, things have evolved over the years. Therefore, if you want to have a successful strategy, you need to incorporate informative content into your ad. Facebook ads do not work on a static mechanism.
For example, you should not just pay all your attention to cold leads. Instead, you should create and use a separate budget to engage with your qualified leads. In short, you must maintain what you already have. Therefore, you should not convert your warm leads to cold ones by constantly sending them sales ads.
Instead of doing this, you should send them helpful content. You can do this by providing the audience with answers to their questions via blogs, videos, posts, etc. However, the content that you use for this purpose must be informative enough.
You should invest in the posts that receive the most engagement. You can test out various forms of content, such as blog posts, social media posts, podcasts, and so on. Share this content on Facebook and encourage your team members to like, comment, and share the post.
After this, you can boost the Facebook posts so that they can reach a larger audience. An experienced Facebook ads agency in Melbourne can help you with the process. Therefore, once you provide content that is targeted to your warm leads, you might turn them into buying your products and services.
2. Make use of video ads
Many marketers choose image ads over video ads, but, you need to prioritize video ads more. If you have invested in Facebook ads and are not getting the desired results, you should immediately switch to video ads. You should know that video is one of the most consumed forms of content.
One of the best examples of video-based marketing is TikTok. Because of this influence, even platforms like Instagram and Pinterest have started focusing more on video-based content. Another advantage that Facebook video ads have is that they are budget-friendly.
The video ads also provide you with great conversion rates. According to studies, 88% of customers have bought products because of the influence of video ads. To know more about how video ads help in the marketing process, you can contact a reliable Facebook marketing agency.
3. Make use of the first-party data
There can be several limitations on third-party data, which make generating ROI on Facebook challenging. As every problem has a solution, this data issue also has a great solution. The first-party data can act as a savior here. You can collect this data through your website, including information on users who make an account on your website, subscribe to your email list, customers who purchase items, etc.
Apart from this, you can collect data through Facebook ads with forms, messenger bots that provide user information, etc. In the future, data privacy norms are going to get more strict. Therefore, you must try to get as much data as possible to make the most of your Facebook ads.
4. Make use of email to optimize ads
It is important to make maximum use of Facebook ads., However, Facebook ads must not be the only source of your revenue. Instead of Facebook ads being the main source, they can act as a source of revenue generation. Facebook ads are chosen widely because they are simpler to use.
However, you should understand that Facebook is not going to exist forever. If you put all your money on Facebook ads, you will be inviting risks for your business’s future. Therefore, your revenue strategy should be as broad as possible.
One of the best strategies you can opt for is building an email list. For Facebook ads, Facebook is the owner of the Facebook ads contact. However, in the case of the email list, you will be the sole owner. You can use email software that will help you add your Facebook audience to email segmentation and vice versa.
This will help you increase your ROI in the long term. You will maintain a firm relationship with your audience in the future. Therefore, you don’t have to worry about the existence of Facebook.
You can contact reliable Facebook ads marketing agency to make the best use of Facebook ads. This agency will help you lay out an effective marketing strategy for your advertising needs. They will provide you with Facebook ads services, such as video ads creation, forms creation, and so on. With this, driving a large audience to your website will become an easy task for you.