Are you just getting started on your first mass email campaign? Maybe you’ve already sent a Gmail bulk email, but aren’t sure how you can improve your open and response rate. Mass emailing often has a high ROI if you execute your campaign using the most up-to-date tactics possible. That’s why we’re going over some of the top tips for those who want to up their mass email game. Starting with finding the right mass email tool for your campaign, we’ll be walking you through 4 of our key steps to set you up for success! Let’s dive in!
There are several different email marketing tools to choose from to help you maximize your reach.
Email marketing can be difficult, but when it is done correctly, you can grow your brand and make conversions with very little initial investment. However, in order to properly send mass emails, you will need a mass email tool.
Mass email tools help you easily integrate information on your address list and send personalized emails to your target audience. This automated process saves marketers hours of time and effort that would have been wasted individually writing each message. By using a bulk email tool, you can automatically send relevant, personalized emails that will garner clicks, opens, and replies.
Entice your audience to open your message with offers, discounts, or prizes.
One of the most difficult parts of writing a mass email is making it appealing to your target audience. Everyone these days receives hundreds of emails each day — so what can you offer that sets you apart from your competition in the inbox?
That’s right, we said offer! One of the biggest mistakes novice email marketers make is neglecting to offer something of value, or worse, soliciting. Emails that are unappealing or are asking for something far more likely to be deleted or marked as spam, which hurts your address’s reputation. So, when you are composing your email, think of something you can offer your audience. It could be a limited-time discount, a product related to a previous purchase, or an invitation to enter a contest. What these three ideas have in common is that they hold value to the recipient in the form of a discount, friendly recommendation, or a prize. Once you’ve identified some value you can offer your audience, you’re on the right track! If you have multiple ideas, you can A/B test them using your mass email tool.
Sending your mass emails at the right time can make a big difference in your open and reply rates.
Before you send out your first round of emails you need to stop and consider — is this the best time? Depending on your industry and the content of your emails, there are certain times of the week when you should plan to send your mass emails. For example, if you are sending messages to work email addresses to reach a corporate audience, the beginning of the week is the way to go. Sending out an email early in the morning on a Monday or a Tuesday will garner more attention than any message sent on a Thursday or a Friday.
However, the designated times of day are not one-size-fits-all. If you are using email marketing with the goal of making conversions, you’ll want to do some research and take a look at your mass email tool reporting to discover which times your audience is most likely to interact with your message.
First impressions are super important in person and over email.
Subject lines are one of the most important parts of email marketing. You may have written the best email ever, but no one is going to open it unless you write a great subject line to match. The key to an effective email subject line is to create curiosity in your audience. When your audience deems the email worthy of exploring, they’ll open the message. Going back to our earlier point, you need to offer something of value upfront — preferably in your subject line.
Another good strategy for writing effective subject lines is asking a question. Asking a question prompts your audience to click on the message to discover the answer, once again demonstrating the power of curiosity. Before you settle on the subject line you want to use, you should A/B test each subject line using your mass email tool for reporting.
Though we’ve covered some important points here, we are still just getting started. Using your mass email tool, you can pull reports on each aspect of your to find out what is working and what can be improved. By using a bulk email tool and following our guidelines, you will be well on your way to executing a successful email marketing campaign.
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