Digital Marketing

4 Tools That Will Convert Your Web Visitors Into Paying Customers

Getting people to visit your website is one thing, turning them into paying customers is another.

While both are important, it goes without saying that the former can’t pay the bills.

You need to convert your web visitors into paying customers, otherwise, all the efforts you invested to bring them into your site will go to waste.

Sadly, it isn’t always easy to convert your web visitors. You need persistence, the right strategies, and tools.

In this guide, we’ll talk about the latter. We’ll cover four tried and tested tools that will compel your visitors to take out their wallets.

If you’re sick and tired of seeing abysmal conversion rates month in and out, then continue reading.


A lot of great things can be said about The platform’s AI virtual assistants work 24/7 to generate qualified prospects by engaging your leads in a human-like manner.

When Exceed is done with its magic, your sales reps are going to be flooded with insanely warm leads that are eager to make the purchase.

Exceed can operate through email, chat, or SMS. This gives you the capability to connect and engage your leads in channels they’re likely in. The tool also helps increase your team’s productivity, increase your conversions, and even reduce your business expense.

Below are several ways companies have benefitted from using Exceed:

  • – 35% increase in productivity
  • ClearShift – 25% more sales-ready leads
  • Demandbase – 19.5% increase in achieved sales quota

At its core, is designed to boost your marketing and sales ROI.

Below are a couple of ways marketers and business owners are using the tool to improve their conversions:

  • Lead qualification
  • Lead reactivation
  • Lead follow-up
  • Customer renewals
  • Meeting scheduler

Using Exceed will take your lead generation and sales conversions to high heavens since the tool’s AI virtual assistants will nurture your relationship with them to the point where they’re ready to make the purchase.


Your website’s load speed can make or break your conversion rates. Check out these stats on how a website’s load speed can impact its conversion rate:

  • “Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).” — (Portent 2019)
  • “Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.” — (Unbounce 2019)
  • Walmart found that for every 1 second improvement in page load time, conversions increased by 2% — Cloudflare

The figures are a dead giveaway of why GTmetrix is an absolute must for business owners who are keen on taking their conversion rates to nauseous heights.

It’s easy to use GTmetrix. Just plug in your domain name into their website, and it’ll start crawling and analyzing your site.

When it’s done analyzing, the tool will grade your site performance and site structure.

What makes GTmetrix fanta-bulous is it doesn’t just tell you what your site’s problems are, it also tells you how to fix the problems.

When you’re done using the tool, you’ll have a clear view of your site’s level performance and a clear path to follow on how to fix the issues you’ll uncover.

GTmetrix has four pricing tiers:

  • Basic: $0
  • Solo: $10 per month (billed annually)
  • Starter: $20 per month (billed annually)
  • Growth: $40 per month (billed annually)

3. Canva

Website graphics are crucial to improving your conversions. It catches your site visitors’ attention, makes your page look more professional, therefore, more trustworthy, and you can even use them to evoke emotions out of your visitors that will move them to buy your products.

That’s why Canva is one of the allstar tools that marketers use to improve site conversions.

Canva is a handy dandy graphic design tool that lets even the most newbie of site owners or marketers create stunning graphics to improve their site conversions. It’s intuitive, free (though they have a paid option), and it has a lot of templates — and I mean a-l-o-t.

Whether you’re looking to create brochures, discount coupons, hero graphics, product images, etc., you can use Canva to create sales-generating graphics in minutes.

This saves you time and money since you can avoid working with and spending on freelance graphic designers that would charge your hundreds, if not thousands, of dollars.

Canva has three pricing tiers:

  • Canva Free: $0
  • Canva Pro: $12.99 per month
  • Canva Enterprise: $30 USD per month

4. Mailmunch

If you’ve been told by some guru that email marketing is dead, don’t believe ‘em. Email is very much thriving and it’s helping business owners rake in cash… Mounds of them!

The question is: do you want your slice of the proverbial conversion cake that email marketing can generate for you?

I sure hope so.

That’s why you need to give Mailmunch a closer look.

The tool helps you collect emails and nurture your relationship with your subscribers, turning them into paying customers.

Also, Mailmunch has truckloads of features. It allows you to:

  • Create drip campaigns
  • Create landing pages
  • Design coupons
  • Create forms
  • Send automated welcome emails
  • etc.

The platform is essentially a swiss army knife for marketers or business owners who want to improve not just their conversion rates, but also other aspects of their sales-growing initiatives.

Mailmunch has three different price points. Its lead generation and email marketing services are priced the same way:

  • Free: $0
  • Essential: $6.99 per month (billed annually)
  • Pro: $13.99 per month (billed annually)

Converting your web visitors doesn’t have to be rocket science

Stop shedding blood sweat and tears just to increase your conversion rates.

Just by using the right tools, you’d have already won half the battle.

You can set up your conversion optimization and marketing campaigns and keep them running on autopilot, bringing you consistent quality leads.

The best part is, using the tools we shared above will help reduce your business cost and improve your productivity.

Can you see how huge of a positive impact the tools can bring to your bottomline?

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