With markets and the global economy in disarray, more people than ever are turning to financial advisors and analysts to help them make sense of the chaos and, importantly, how to preserve their wealth. Inflation is an issue for investors virtually everywhere, and knowing how and what to invest in are at the forefront of everyone’s mind.
Financial advisors have the experience and knowledge to make a difference, but in order to attract new clients and grow your business, you must first get your name and brand out there. With that in mind, below are
4 important SEO tips for financial advisors.
Pay for Quality Content (Or Write it Yourself)
The phrase “content is king” is one that has been used and abused by many professionals with websites over the last decade, but it’s true: content is the ruler of the internet, and the aim of a search engine is to organize and distribute relevant material.
To demonstrate to the search engine that your material is relevant, you need to incorporate your selected keywords within it. However, the key is not to pack your website with keywords – this is known as “keyword stuffing,” and search engines might penalize you for it. Instead, concentrate on producing well-written content with a few natural but deliberately placed keywords. If you need help with the research and writing of your content, you can find professional SEO agencies by searching something like “SEO Brisbane” that will help you plan and execute everything from the ground up.
Many financial advisers — and many other business-minded people — often think to themselves, erroneously, “OK, so I need content. “How can I churn out content as quickly and inexpensively as possible?” This sort of thinking is a mistake, however. Don’t just go to a freelancer website and outsource your content for $10 for each piece. It’s always worth it to pay more or spend more of your own time writing meaningful, evergreen content that will attract a steady flow of traffic over time.
Build High-Quality Backlinks
Another foundation of SEO is the creation of backlinks. Backlinks are hyperlinks hosted on other sites that lead back to your website. They inform search engines that another website values your material enough to link to it, which helps establish authority and allows you to rank higher.
The content of connected sites is also taken into account by search engines when determining the quality of a link. That is, when inbound connections to your website originate from other websites with content similar to yours, search engines will deem these links more relevant. However, if your connections originate from sites with absolutely unrelated material, they will be irrelevant.
Optimize Your Site for Speed
Google has made it clear that one of the criteria utilized by their algorithm to rank pages is site speed. As a result, if your site is sluggish to load, it may have a negative influence on your results.
A fast-loading website is also essential for a positive user experience. People don’t like to wait for pages that take a long time to load; hence they have a higher bounce rate. Site visitors, and especially those on mobile devices, will abandon a site that takes more than three seconds to load.
There are plenty of free applications that will examine the speed of your website and provide you with a thorough report on how to make it quicker. They can also inform you when a page is slow – this is useful if you have web developers working on new pages for you and want to be warned if they are slow.
Similarly, one of the factors that Google considers when deciding search ranks is the volume of incoming visitors. If your domain receives a large number of frequent visitors, they’re most certainly there for a reason—and other individuals doing similar searches will most likely find your material informative and useful as well. There is a lot of noise to wade through there when it comes to finding solid financial information.
People are more likely to visit your website after viewing a video on YouTube or another social media channel than after viewing any other sort of content. This is one of the primary reasons why so many B2B and B2C companies have started their own video websites and are aggressively investing in video content.
The more video content you develop, the more high-quality traffic you can direct to your sites, which will improve your overall SEO in the long term.
There is a lot you can do as a financial advisor to increase your brand awareness, drive traffic to your website and establish yourself as a competent, informed voice on all things finance. The foundation of all of that is a strong SEO strategy and an understanding of what you need to do to appeal to the search algorithms and get your name and website out there in front of as many people as possible. Keep the above SEO tips in mind and outrank your competitors and enjoy more organic traffic to your website.