Do you know before judging your reviewed products and the quality of your content the visitors judge the website by its design? Well, it’s pretty obvious why the website design catches the visitor’s attention first. Therefore, the better the design and the content, the more traffic you will get.
If you have never bothered the website’s design, or not tried improving the design for quite some time, improve and get back in the race. Not sure where to start? How to improve the website design? Well, there are a few things you can do to give your website a boost. Here are 4 tips that would help you improve your website’s design effortlessly.
- Make it more mobile-friendly
- Simplify navigation
- Delete outdated content
- Improve page speed
Make it more mobile-friendly
If you have to check a website, would you go find a laptop and open it there? You probably would never do that. What you would do instead is open it on your smartphone or tablet. Expect the same behaviour from your potential customers as well. If the website is not mobile-friendly, the potential customer would find an alternative in the blink of an eye. Who has the patience to browse not-so-mobile-friendly websites these days?
Therefore, the one thing that you have to do is make your website more mobile-friendly otherwise you would keep losing visitors. Moreover, try improving the design by making it more responsive as well.
Gone is the time when even the cloudy and muddled websites would easily rank. Nowadays, visitors prefer simplicity. If the website is complex and cloudy, they would turn back and find a replacement. To not get replaced and stay in the race, you have to simplify navigations. Keep that in mind, the user should have to do three or four clicks to find what they are looking for. To simplify the navigation, keep 7 options in the menu, be a little more descriptive about the links and the labels, and keep your navigation bar updated. Since you are on the mission now, prioritize simplifying the navigation to notice improvement and get encouraged to improve more.
Delete outdated content
The websites usually have two types of content, evergreen content and content that would expire after some time. Even if the list of the content on your website is long, go through it, search, and delete the outdated content. Since it is no longer useful, keeping it on would only slow down the speed. Moreover, you can also update your content that is ranking faster.
Improve page speed
Improving the page speed would also improve your website’s rank. If the website does not load in 3 seconds, the visitor would take no time in abandoning it. Improving the page speed is not that hard, try optimizing the images, and homepage, cleaning up the framework, reducing plugins, and using redirects as little as possible.
Other than that, you can include social sharing and follow options, come up with a better SEO strategy, and focus on using the right colours.